What are backlinks and why are they so important?

A backlink is a link created when one website links to another.

Backlinks are also called “inbound links” or “incoming links“.

Backlinks are very important for SEO and backlink creation is a common part of off-page SEO activity

Search engines like Google use backlinks as a ranking signal because when one website links to another, it means that they believe the content is notable.

High-quality backlinks can help increase a site’s ranking position and visibility in search engine results (SEO).


How Do Backlinks Work?


Backlinks play an important role in search engine algorithm, SEO, and your overall strategy to enhance your website.

The easiest way to think about backlinks would be to have conversations between websites.

For example, I am a blogger, and I write an educational article about marketing research.

Another blogger, Brian , links to mine’s article when sharing his perspective.

Since he writes about the topic on his well-known SEO site, this creates a backlink to my post.

Because the Brain blog is popular, many other sites will link back to his article. This increases his blog authority, and my article also gets a valuable backlink from a reputable site.


Basically it’s a win-win.

Types of Backlinks


There are two basic types of backlinks, and are-


1 No-Follow Backlinks


A Nofollow tag tells search engines to ignore a link.

No Follow Links don’t pass any value from one site to another. So, typically they aren’t helpful in improving your search engine rank or visibility in search engines.



2 Do-Follow Backlinks

Dofollow links are the type of backlink that every website owner or SEO person wants.

Just keep in mind that those coming from respected sites hold the high page authority and domain authority.

Dofollow backlinks can help improve your search engine rankings.

Google may penalize or even de-index your website if do-follow links are toxic or spammy.

Always remember, it’s not about the number of backlinks, it is the game of quality.




Do you have any question regarding backlinks and SEO, Ask directly in the comment box or Inbox me on Facebook.