Importance of Links in SEO – 5 Types of Links for Good SEO

Links in SEO or Linking strategy is a very important part of your digital marketing plan. No one can avoid backlinks or interlinking for good ranking in SERP’s. Let’s understand the importance of links in SEO.


Link building is a strategy that connects web pages by appropriating hyperlinks from other websites and applying them to your own website. It helps users to navigate between different sites on the Internet. They also help search engine crawlers to explore the pages of your website. There are several ways to create links. But if you master at least one, you can start fighting with your competitors and improve your pages ranking.

In 2018, Backlinks are one of Google’s top and best three ranking signals which you can’t avoid for good SEO and Google always looks at links to a page instead of just analyzing the whole content of the web page so you should link your pages in a proper way, not just bombardment links after another link.

Interlinking:- From my experience, I can suggest you that you should put more links in the main body your web pages. You should always try to put one or two links in top 200 words of your page content, one or two in middle of your content and one link in the footer of your content or in conclusion of your content.

Importance of Links in SEO

5 Types of Links in SEO

1. Traffic Generating Links

Traffic generating links are the links that don’t significantly help you in terms of boosting your rankings for a particular keyword or growing up your PageRank. these links help you to expose your site on higher traffic web pages in hopes that the traffic from the website you are linked to will get you referral visits. These types of links can be in the form of banner ads, text links, blog comments, popular directories, social mentions, forum posts, and more.

2. SERP Elevating Links

These links help you to boost your SERP ranking for your keywords, the important key is to get do-follow links on relevant pages by using your keyword phrase or search query as a anchor text. There are many and best ways to get good SERP ( Search Engine Page Ranking) elevating links including:

  • Blog commenting on relevant do-follow blogs
  • Guest blog posting with your anchor text link in your author bio or content
  • Forum signatures
  • Article marketing
  • Directory Submissions
  • Organic links from relevant pages.

3. PageRank Boosting Links

PageRank is built by getting do-follow links from relevant pages with high PageRank. The higher the “page rank” of the page your link is on, the more it will count towards boosting your PageRank.

Simply you need to google relevant keywords and once you find relevant pages with high PageRank, you can start the process to building PR boosting links to your site via blog commenting, link requests, directory submissions, etc.

My personal suggestion is to you that don’t behave like as a scammer at the time of the blog commenting because there is lots of chance that page owner will mark you as a spam and it’ll give you a negative response in term of the SERP results. So always try to write a long and good comment according to the page content.

4. Reputation Building Links

The links that are anchored with your name or company name as the anchor are called reputation building links. These links are not built for your main website, but these links are also to your social profiles, blogs, and other affiliate programs and it is very important to bring positive information about you and your business up in the search results.

Reputation links can be built by multiple of ways and it is not just creating social profiles for your business. you need to try build links from your social profiles by linking your main website and interlinking one social profile with another, you need to do blog commenting using your name or brand name as anchor text and put social profiles links as the website URL, You can add your social profiles links to relevant directories, including your social profiles in forum signatures, and so on.

5. Backlinks for Your Backlinks

Backlinks for backlinks means to socially bookmark pages once you get a backlink on a website or page because this is an effective method of boosting your backlinks. Bookmarking the web pages you are getting link will help to notify search engine crawlers to come and check out the newly refreshed page and it will get your link noticed and cached quickly by crawlers


Why are backlinks so important?

The number of backlinks your website has is a good indicator and shows its popularity or importance with search engines. It is an easy way to get a higher ranking in SERPs using backlinks and also influences search engines with external backlinks from other websites, this is the only reason why backlinks matter so much in a search engines algorithm.


What is meant by inbound links and outbound links in SEO?

An inbound link is a hyperlink back to your site from another website. The one constant and reliable strategy in search engine optimization is that sites with a variety of high-quality backlinks rank higher in the search engine results pages. Inbound links are simply backlinks that link to your website ( No need to confuse between inbound links and backlinks) and Outbound links start from your site and lead to an external site


What is the meaning of crawling in SEO?

SEO can be boiled down to four core elements, or functions, in the current era of Google:

  1. Crawling time (discovery)
  2. Indexation time (which also includes filtering)
  3. Ranking time (algorithmic)
  4. Dwell Time ( User behavior on your site)

Any search engine spider crawls the web to process information is called crawling in SEO.


Difference between Do-Follow & No-Follow Links

Dofollow links allow google (all search engines) to follow them and reach our website. and no-follow is a value that can be assigned to the rel attribute of an HTML an element to instruct some search engines that the hyperlink should not influence the ranking of the link’s target in the search engine’s index.

Importance of Links in SEO - No Follow Links



You need to understand that there are two fundamental ways that the search engines use links :

  • To discover new web pages.
  • To help determine how well a page should rank in their results.

Once the search engine crawlers have crawled your web pages, they can extract the content of those pages and add it to their indexes.