Social media is valuable these days for every business size, Social media holds multiple demographics and expanded globally. Social media can spread your company vision and message to your target audience easily, you just need to learn, how to use Twitter effectively for business?
As a business owner, you just should carefully consider how Twitter will fit into your overall social media marketing strategy.
How To Use Twitter Effectively For Business?
Here are some ideas for your business to use Twitter effectively.
Do You Use hashtags? if not then start using
Hashtags are searchable words or phrases that group thousands of tweets. They are a great way to increase the visibility of your content beyond your followers. There are many popular hashtags that most active Twitter users are familiar with, such as #Startup #Business #Trending #marketing #ArtificialIntelligence and #ThrowbackThursday.
Use only hashtags that are relevant to your tweet content. For example, if you tweet about starting a business, you can use the hashtag #Entrepreneurship. You should also limit how many hashtags you use. The more you use, the less likely people are to interact with your content, as they will find your posts like spam.
Also, check the trending box every day. If you’re on the desktop or the Search tab in the Twitter app, then to the left of your timeline, the trending box can inspire what to share with your followers. Again, just make sure that it is relevant to your brand and that you use trending phrases or hashtags in your tweets.
Use photos, GIFs, and polls in your tweets
Twitter allows you to add up to four photos to a post. You can also create graphics to add to your tweets.
Using photos and GIFs in your tweets is a great way to connect with followers. Twitter has a built-in GIF keyboard; You just search for a keyword and choose the clip that best suits your tweet.
Tweet poll on Twitter and connect with your followers to get consumers interested in your brand.
Use Direct Messages Feature as Support Service.
Direct messaging has evolved over the years, especially for big brands. This is a key platform to troubleshoot and deal with your customers’ problems, and the way you interact with them is important.
For some reason, it is smart to handle individual customer complaints and issues through direct messages. For one thing, you don’t want other users to see the problem and think less about your company. Also, there is no character limit on the direct message, which gives you the freedom to help customers properly.
By default, only users you follow can send you direct messages. You can set up your Twitter account to receive messages from anyone, however, making it easy for all customers to contact you. Just go to the privacy settings and enable “Receive messages directly from anyone“.
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Interact with influencers and customers.
Interacting with the right people on Twitter is important. It is always smart to keep your customers happy and help them learn about your business by connecting with potential customers. Perhaps you also want to focus on others, such as journalists or influencers whose specialties are relevant to your brand, and an easy way to do this is through a Twitter list.
Advertise on Twitter
Twitter is free to use, but if you want to pay to promote your account on the platform, you have a lot of advertising options.
- Promoted Tweets
- Promoted Accounts
- Promoted Trends
- Twitter Amplify
- Promoted Video
- Mobile app promotion
To increase your chances of success on Twitter, always consider using and creating hashtags, sharing GIFs and other images, making polls, handling customer issues privately on DMs, and increase your reach by advertising.