How To Add Keywords in HTML For SEO?


The impact of HTML tags on rankings is decreasing. And now webmasters can also choose not to use certain tags in their HTML and then recover.

However, there are still some tags that:

  1. Enhance the user experience by providing the best match with better navigation and queries;
  2. Guide search engines on which parts of the site to find the most important or overlooked;
  3. Make SERP snippets more engaging and informative.

Which tags are valuable to help, you may ask? Let us talk about each of them in detail.



Best Ways To Add Keywords in HTML For SEO


1. Title tag.


Title tags are usually used by search engines to determine the subject of a particular page and display it in SERPs.

In HTML a title tag looks like that:


<title>Your Fantastic Title</title>


Note: Title Length should be under 70 characters long.


2. Meta Description Tag.

Meta description is a short paragraph of text in the HTML <head> section of a page. It is usually displayed in a SERP snippet after the website’s title and URL. In HTML it looks like this:


<meta name=”description” content=”Your gorgeous description”>

3. Open Graph tags.


Open Graph (OG) tags are additional meta tags in HTML <head> section of a page that allow any webpage to become a rich object in social networks.

It was first introduced by Facebook in 2010 and further recognized by other major social media platforms (LinkedIn, Google+, etc.)

In HTML it can look like this:

<meta name=”og:title” property=”og:title” content=”Your Awesome Open Graph Title”>


4. Robots tag.


Robots tag is an element in the HTML of a page that informs search engines which pages on your site should be indexed and which should not. Its functions are similar to robots.txt’s.

But it is generally used to prevent search engines from indexing individual pages, while robots.txt prevents them from indexing a whole site or any its part.


In HTML it can look like this:


<meta name=”robots” content=”index, follow”>


5. Canonical Tag.


When you have a few pages with identical content, you can use a canonical tag to tell search engines which page should be prioritized.


In HTML it may look like this:


<link href=”URL” rel=”canonical”>


6. Header tags.


Header tags are the headings (h1-h6) you use to structure your page. In HTML a header tag may look like this:


<h1>Your irresistibly appealing heading</h1>


7. Alt Attribute.


The alt text attribute is a part of an image tag, and it provides a description for an image.


In HTML it may look like this:


<img src=”url” alt=”Your clear-cut image description”>


Neither of these tags can directly affect your SEO success, but they have more than one way to influence it indirectly. It makes sense to know what is in your <head> & <body>, how it works, and what you can do to create some tags.

If you have more suggestions on using HTML tags for SEO, you are welcome to share them in the comments!