Deceptive Ads – those ads which simulate or impersonate the user interface of any app, notification, or warning elements of an operating system are called deceptive ads. It must be clear to the user which app is serving each ad.
Google doesn’t allow apps that contain deceptive or disruptive ads and those that aren’t clearly labeled.
What is a Violation of the Deceptive Ads policy?
common examples of violations are:
#1 Ads that mimic an app’s UI
#2 The question mark icon in this app is an ad that takes the user to an external landing page.
#3 Ads that mimic a system notification.
Latest Update on Deceptive Ads policy – Google has decided to create a new label, which will require having an icon depicting an external link.
What does Google Policy say if you are connecting a third party App to your App?
According To Google – Our policies require that apps containing links to external sites or other apps should be correctly labeled, so it is clear for the user,
What is the process to remove the app from the play store if someone violates Google’s Deceptive Policy?
Google first notify the developer and only take action if the violation is not resolved. Google acts swiftly to help them resolve the problem through our appeal process.
Important Point to Focus:
In January 2016, Google announced to developers that users will start to see the “Ads” label on apps that contain advertising. After this move, developers are now required to sign in to the Play Developer Console and declare whether their apps contain ads, such as ads delivered through third-party ad networks, display ads, native ads, and/or banner ads.