Before understanding the spam and minimum functionality developer policy, you need to understand :
What is the definition of spam in Google policies?
We don’t allow apps that spam users or Google Play, such as apps that send users unsolicited messages or apps that are repetitive or low-quality. – Source Google Play Store
What is the Minimum Functionality in Google Policies?
“Ensure your app provides a stable, engaging, responsive user experience.”
Now let’s come to the point,
What is Spam and Minimum Functionality Developer Policy?
At a minimum, apps should provide users with a basic degree of functionality and respectful user experience. Apps that crash, exhibit other behavior that is not consistent with functional user experience, or that serve only to spam users or Google Play are not apps that expand the catalog in a meaningful way.
Types of Functionality
There are two types of functionality in Google Developer Policy
- Minimum Functionality
- Broken Functionality
What is Broken Functionality in Google Developer Policy?
An app that crashes, force close, freeze, or otherwise function abnormally comes under the broken functionality. Such as:
- Apps that don’t install
- Apps that install, but don’t load
- Apps that load, but are not responsive
How Spam and Minimum Functionality Developer Policies Works?
The Google Play policy enforcement team works hard to identify app violations and bad actors throughout the Play Store. Violations can be identified in a number of ways, such as front-line reviews, user/developer reports, or post-review Play Store scans.
If a team of Google Play policy enforcement finds any policy violation then they intimate app owner/developer through the email and suspend or remove the app from the play store.
App Suspension under Spam and Minimum Functionality Developer Policies?
Before App suspension, the enforcement team follows these three steps:
- ANALYZE FOR HARMFUL APPS
- SCORER ENGINE
if your app is not following the google developer guidelines, your app can be removed automatically or after manual review.
In the fetch process, fetch new samples from diverse and numerous sources. Some apps are submitted by security researchers, reported by users, and others we find elsewhere on the internet.
In Analyze Process, Google uses a security detection system with advanced techniques like machine learning to identify patterns and make connections that humans otherwise would not. These signals and results from the system are continuously monitored and refined to reduce the error rate and improve precision.
In the Scoring Process, Google classified on a scale of safe to harmful. Apps and app updates that are marked as safe go straight to Google Play. Apps that are marked as harmful are blocked. And apps that are somewhere in the middle are marked as potentially harmful. Potentially harmful applications are manually reviewed by members of the Android Security Team.
Read This – Google’s Deceptive Ads policy
How to Request for review for App Suspension under Spam and Minimum Functionality Developer Policies?
Developers can request for manual review or second review with the required documents or changes in the app. To avoid any hassle, the developers should work on their end and try to fetch the main reason, why their app gets suspended then fix the issues before going for a review.
You Can Read The Complete Google Developer Policies – Click Here