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Copywriting Vs Content Writing – A Copywriter Sells, While a Content Writer Informs

Copywriting Vs Content Writing - A Copywriter Sells, While a Content Writer Informs

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Copy Writer vs Content writer, Doesn’t sound the SAME?


In my early days, I was very confused between these two terms as both look like same and sound like two names of one work.


It is not bad if you don’t know anything, no one on this earth knows everything and everyone gets confused.


Let’s read this full article and understand what is the difference between copywriting and content writing?


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Copywriting Vs Content Writing


Let’s understand the difference between copywriting and content writing from the basics and deeply so we never forget the difference 🙂




In our cricket team, All are players and there is a team of 11 players who can bat, ball, allrounder, etc.. but when we need a team for Test Match than a panel of experts always choose different players according to need because they need those players who can stick on the pitch for long duration.


If they need a team for 20:20 matches, they choose the team of hitters who can hit sixes, fours, or a bowler who can take wickets in every bowling overs.


Same, we need a writer for our business with different goals. 


Now, the question is – What are the GOALS?


CopyWriter Goals


Who can write a copy of the content for product advertisement or brand advertisement, drive conversion/sales through content copy, and can encourage a direct response.


Copywriters sell to your target audience


Content Writer Goals


Who can build rapport/trust with consumers, can create a positive brand association, and increase domain authority through unique and quality content.


Content writers inform, educate, entertain, and instructs your readers




Whenever we talk about two personalities, you will find a difference between their styles too, same here in copywriting and content writing there is a style difference


Copywriting Style



Content Writing Style



What is Copy Writing?


Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation. (Source – AWAI)


A copywriter is a professional writer responsible for writing the copy, used in marketing and promotional materials for conversions.


Copywriting is a growing field and very competitive also as business demands results and unique copies for every marketing campaign.


What is Content Writing?


Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. (Source – Backlinko)


Is there any relationship between copywriting and content writing?


The only relation in both terms is that these words belong to the content industry, Both writers are writing content but the purpose is very different, style is completely different, Audience is different and compensation is a big difference 🙂


What type of work copywriter do?


  1. Online Ads
  2. Offline Ads
  3. Slogans and taglines
  4. Web page content (Services, About, Landing Pages)
  5. Email Campaigns
  6. Television or radio commercial promotional and advertising scripts
  7. Video scripts
  8. Product/Brand Catalogs
  9. Billboards
  10. Postcards
  11. Sales letters/Emails
  12. Direct mail letters
  13. Jingle lyrics
  14. Social media Posts


What Type of Work Content Writer Do?


  1. Blogs
  2. Articles
  3. News
  4. Magazine blocks
  5. Press Releases 
  6. White papers
  7. Email newsletters
  8. E-books & Books
  9. Print magazines
  10. Podcasts
  11. Television & Film


How can you become a good copywriter?


To become a good copywriter, you don’t need any specific certification but if you can gain any certification then it’ll be an addon to your resume and better for your career growth.


To become a good copywriter, you don’t need any experience, you can switch your career also into this if you are confident that you can write a good copy.


To become a good copywriter, you have to be aware and keep an eye around yourself either you are driving or sitting in your office, you have to think, research, and create a list of ideas for copywriting.


Let’s understand by example:


Let’s assume you are driving your car and you have seen a McDonalds billboard on the road like this-



Then start thinking, how can you create a better copy than this and create a copy and save it in your computer/files to pitch in your resume and profile.


How can you become a good content writer?


Read a lot and write more, try to write content for all types of audiences, Start your blog if you are a beginner in this field, and update your resume/profile with your work.


Work on your grammar, short sentences, and punctuations most importantly.


Learn SEO and try to write search engine optimized content, Unique content is a must for you, and your content should be interesting and engaging for your readers.


Is any certification required to become a copywriter or content writer?



I don’t suggest any certification personally but there is no harm if you have any certification, here is the list of free/paid certifications and courses for you.


CopyWriting Certifcations/Courses



Content Writing Certifications



Watch Video – Difference Between Selling (Copywriting) and educating (Content Writing)


My Final thoughts


Choose your career wisely, if you think you can sell anything with your words or convenience to readers with your words and thoughts then copywriting is the best career for you, another side if you love writing, reading, and educating people then content writing is the best field for you.



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