Cloud marketing is the process of an organization’s efforts to market their goods and services online through integrated digital experiences, by which they are specific to a single end-user.
It aims to use advertising methods to target customers through social media websites such as Facebook, Twitter, and various online portals to target consumers.
Cloud marketing platforms are supported by third parties that maintain the platform.
Cloud Marketing was founded by a company in Raleigh, North Carolina, called ShareDue Marketing Technologies.
Marketers targeting customers need to ensure that their content is compatible with all electronic media devices.
Cloud marketing requires efforts in data privacy and data protection, particularly for EU markets where the GDPR General Data Protection Regulation defines new regulations.
Advantages of Cloud Marketing
It enables to reduce the cost of print delivery materials such as newspapers, circulars, direct mail, catalogs, and magazines and instead sends strategic promotional materials to consumers through digital formats.
It allows a business to create a relevant and effective advertising approach while targeting the consumer.
Customization includes social media sites such as Facebook to customize pages for sending to friends on the Internet or to friends.
Marketers can combine data through third-party data sources, including emails and surveys, to visualize consumers’ experiences.
This is important for targeting customers. Ads using traditional methods, such as posters and surveys, often become invalid before time is limited.
Cloud marketing enables the business to produce advertisements when needed.
Content can be easily removed and if a campaign or season ends, the content can be erased from the Internet or optimized to increase content for the end-user, to ensure optimization Linking with the element that the marketing material is fit for its purpose and delivered at the right time.
Disadvantages of Cloud Marketing
1 User experience
When a company markets its products and services to a consumer, the end consumer is not able to touch or physically manage the product or service.
This experience could potentially lead to customers who have been targeted if the efforts of businesses have not satisfied consumers’ decision to purchase goods.
Content will vary across devices, as compatibility and the operating system will affect distributed content.
2 Fraudulent material
Internet fraud has increased globally compared to the Internet.
More and more fraud criminals can send promotional pop-ups in the form of online advertisements on the World Wide Web to attract web traffic to display connecting content.
Malware attacks can cause customers to react to marketing materials posted on their devices.
3 Digital divide
The digital divide is the partition between a given population within their use of information technology.
This can be due to factors including:
- Economic growth
If certain locations have limited access to information technology, it limits the performance of a business to market its goods and services globally in new locations.
The segment of consumers will be unable to experience and view online marketing methods from a business or resources, resulting in a traditional method of leaflets and hoardings called direct marketing.
Cloud Marketing Strategy
Cloud Marketing Strategy is the direction of action that will achieve a goal or objective.
The strategy for cloud marketing is broken down into 4 key elements.
- Establishing the goals – finding the objective or goal for the marketing project
- Development – a stage is where the marketing team creates graphics and media material.
- Maintenance – updating whilst the material is online. it will require continuous upkeep
- Evaluation – evaluated to determine how successful the cloud marketing has been to the end-user