Data Highlighter is an amazing and lifesaver trick to potentially display your data in rich snippets in Google’s SERP and there are multiple benefits of data highlighter tool to increase click-through rates and site traffic.
If you are a blogger then Data Highlighter can be a great tool for you and if you don’t belong to any developer or programming background then Data Highlighter option in Google Search console can help you to show your blog in SERPs via rich snippet.
Check This Screenshot For Reference –
Above screenshot is an example of the rich snippet which is a rich snippet and showing in SERPs.
But there are some negative benefits of data highlighter because it will show the results only in the Google search engine, not on Yahoo, Bing and etc.
What is the definition of Data Highlighter in Google Tutorials?
“Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse. Then Google can present your data more attractively and in new ways in search results and in other products such as the Google Knowledge Graph.“
What are the benefits of Rich Snippets?
Having rich snippets may not directly improve rankings, but they allow search engine listings to display elements that may result in higher organic click-through rates. Author names, product review scores. Prices, event dates, etc. are some examples.
Following are the top 5 benefits of Rich Snippets?
No #1. There are higher chances of your website/blog to rank in SERPs. The search engines are always looking to find the most relevant results for the users according to their queries.
No #2. You can improve Click Through Rates.
No #3. Better marketing opportunity because it reflects that you are authentic and search engines trust you.
No #4. There are hot chances to generate more qualified leads.
No #5. Build trust among the audience and more credibility.
How to Use Data Highlighter?
Step 1. Click on Search Appearance >>Data Highlighter:
Step 2. If you’re using Data Highlighter for the first time, you’ll see an introductory video with a blue button beside it that says “Start Highlighting” Click on it.
Step 3. You’ll be asked to enter the URL of the page.
Step4. Next, choose the type of content of your page. (Articles, Events, Movies, Products, software, etc)
Step 5. Click Ok, Choose the Title, Image, Author, Date, Category & Votes – ( Check the image below for the reference)
(Instructions: Select the content and choose accordingly, then publish )
>> Enter URL
>> Choose Title
>> Choose Author
>> Choose Date
> >Choose Category
>>Click on Publish Button
After published, you will see the search console window like this:
What are the data types supported by Data Highlighter?
You can use Data Highlighter to teach Google about the following types of data on your site:
- Local Businesses
- Software Applications
- TV Episodes
When will you see the changes?
According to the Google Guidelines – “Google crawler will crawl the pages on your site and Data Highlighter will extract the data and makes the data available for rich snippets. If you make significant changes to the way your pages display information or to the site’s URLs, you should delete the original page sets and teach Data Highlighter about the new structure of your site.”
Is Data Highlighter Substitute for Schema?
Exactly not! but because Data Highlighter can help you to quick markups your pages and it is easy to use but it is not a perfect alternative for Schema microdata application. Because Data Highlighter in Google Search Console means that only Google can see the markups. Bing, Yahoo, and other search engines can’t see it and therefore can’t display rich snippets on their search results.
- Data Highlighter is a free tool by Google and you can save your money and begin to obtain the Amazing Benefits of Data Highlighter right now.
- Data Highlighter tool gives you the opportunity to markup your articles, events, various products, and other structured data types in a SERP.
- Data Highlighter tool is very suitable when you’re not familiar with the coding and not in a capacity to hire a developer to put a schema markup on your website.
- It is user-friendly for implementing structured data and it can be managed easily even by beginners. And trust me – By using Data Highlighter, you can increase your website’s position on SERP.