For anyone starting a new business, marketing and advertising are essential.
There is no point in having a great product or service if no one knows about it.
And the obsession with social media today means that simple marketing strategies have never been more effective and the number of people you can reach is endless.
Most large companies have their own marketing teams and often have very large budgets to use, but with start-ups, this is a completely different ball game.
So, what do you do when you don’t have the money or marketing gurus to help you?
Just put on your creative hat and inspire your message to use grassroots marketing techniques.
Here 5 Point Grassroots Marketing Plan that any business, no matter what the budget, can benefit from.
#1 – Networking & Recommendation
Networking and recommendation are important as a free marketing tool.
The average person faces hundreds of people a day and with the internet and social media, it is steadily increasing.
Speaking and willing to talk about what you do is what separates entrepreneurs from success and is just getting by ’.
Everyone you encounter can potentially be the key to a sale and a huge social network.
#2 Participation in Local Events.
This could be a Society Marathon or any small camp somewhere or a fun day.
You don’t really have to be in person (although that helps) but discovering these events and advertising your business with travelers or posters is a great way to reach specific demographics
3. Try to Build Brand in Small Space
Today we are constantly bombarded with brand messages, so we have learned to filter out some noise.
You need to consider where and how you engage yourself and by targeting busy areas where your dominant demographic position is, you can get a head start.
For example, if you have a product or service that targets college students, see your brand with passengers, posters, or hoardings at the entrance to the university campus.
4. Become A Creative Superstar
Because we are facing hundreds of brands in our everyday lives, we tend to recognize brands we are already familiar with and prevent brands that are new to us.
To avoid this, you need to be unique to reach new and potential customers.
You need to stand out from the crowd.
#5 Distribute Give Aways or Samples
People love freebies.
This is a great way to get your product or service in front of your community without being pushed or too expensive.
And the more people who have sampled your product or service, the easier it is for you to help promote it.
It is fair to say that no one can predict how successful your marketing efforts will be. And for any new business involves a lot of trial and error.