In this fast-growing era, digital marketers are expected to include new digital marketing tactics for growth of their and client businesses.
A few years ago, I have read a book Business @ the Speed of Thought, In this book, Bill gates explained how technology and digital transformation can put businesses ahead of their competitors.
It is a very simple formula, Business that move fast continuously to acquire more customers and profits as slow business movers get left behind.
So here are few digital marketing tactics for your businesses that will help you if you include that marketing tactics in your 2020 marketing strategy (Digital Marketing Strategy).
2020 Marketing Strategy With 21 Best Digital Marketing Tactics :
#1. Content Marketing
Definition: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Everybody knows that the vast majority of digital marketers are using content marketing. In fact, Brands are using content marketing for effective business growth.
Do You Know? – Coca-Cola’s marketing mission statement is Content 2020
Content marketing help companies in three ways :
- It helps you to increase sales
- It is a cost-saving technique.
- Engage with better customers who have more loyalty
Everyone should understand that content is the present and the future of marketing. Personally, I believe that in 2021 content marketing will be the front face of every marketing and digital marketing industry will be renamed as content marketing.
Whatever you read, watch, & listen – Everything is content. Without content, you can’t use any Digital marketing tactic
#2. Contest Marketing
Definition: Contests and sweepstakes are common promotional tools used by companies to attract customers to their company or product. A contest is slightly different from sweepstakes in that it requires participants to complete some sort of challenge, such as a trivia question, or demonstrate talent or skill.
Day by day the internet is getting crowded, loud, & competitive. Customers are targeted by countless blogs, Websites, Banner Ads, & social media etc, You need to do something extra and different from others so your targeted customer can identify you and your brand.
You Need To Rise Above The Noise – Digital Prakhar
Analyze your targeted audience and their behavior first to run a contest campaign:
- Who are you targeting with your contest?
- What will be the Price of Contest and how will it align with your products?
- What type of content can help you to engage with your targeted audience?
- Do A/B testing on contest campaign before running a full-fledged campaign in the market.
Don’t just collect the contest participants email addresses only, You need to build a list of ideal customers and increase your sales by testing and optimizing your content marketing approach in 2020
#3. Coupon Marketing
Definition: a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions.
These days coupons have become a very powerful marketing tool and it helps companies to drive sales and also help in Brand Building + Customer Loyalty.
Every Ecommerce company is using coupon marketing these days and customers are habitual now, they search for coupon codes before placing an order.
Do You Need Coupon Marketing in 2020 Digital Marketing Strategy?
The answer is BIG Yes – Coupons can help almost every business type and every business size, Customer feel happy and satisfies if they get a discount on every purchase. To execute coupon marketing, you need to plan your marketing budget and clear marketing goals.
77% of shoppers agree that discounts can influence where they shop. – Survey
#4. Direct Mail Marketing
Definition: A type of direct marketing that’s delivered physically to a prospect’s mailbox through the Postal Service or another delivery service. Postcards, flyers, and catalogs are common examples.
Direct Mail Marketing is a physical correspondence activity where you send mail, postcards, flyers etc directly to the customer in the hopes of getting them to patronize your business.
Techniques May Be Old But All Are Still Gold – Digital Prakhar
Reasons to include in the 2020 Marketing Strategy:
- Have Bigger Reach
- Less Competition
Say Hi in Real Life To Your Customers By Mail Marketing
#5. Email Marketing
Definition: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing
Email marketing is very cheaper and faster than other marketing tactics, Mainly cost involves into the tools. As internet users are growing day by day, Email marketing opportunity is also growing. That’s why I always believe that email is the currency of the web, and anybody who’s online has an active email address.
Almost half of American Internet users check or send an email on a typical day with emails delivered between 1 am and 5 am local time
So when it comes to connecting with your target audience and customers, there’s no better channel with a wider reach than email.
There are 3x more email accounts than there are Facebook & Twitter accounts combined.
#6. Facebook Ads
Definition: Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions or actions. Facebook Ads belong to one of two categories Ads or Sponsored Stories.
Facebook ads have an ability to reach your exact audience and maximum audience, These days Facebook is the most targeted form of advertising. Marketers can target and advertise to the target audience by age, interests, behavior, Job Titles, Language and Locations
As a company or marketer, if you really know your targeted customers, you should include facebooks ads in your 2020 digital marketing strategy and use facebook advertising to engage your targeted audience.
Spice Up Your Digital Marketing With Facebook Ads – Digital Prakhar
#7. Google Ads
Definition: Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google Adwords works faster than SEO and helps to reach more customers, increase brand awareness. You should include in your 2020 marketing strategy because it helps you to reconnect with visitors to your website and the best part you can reach more customers through their Gmail Inbox.
I agree that Adwords does cost money but it gives you a result if you create a good campaign with proper research and analysis.
You Can Run an Effective Google Adwords Campaign By Following Tactics:
- Understand What Ads Is For
- Research and Understand Your Target Audience
- Have a Specific Goal for Each Campaign, and Don’t Combine Them
- Create a Targeted Landing Page for Your Ad
- Create Lots of Versions of the Ad Copy
- Verify Positive ROI
- Test, Retest, and Retest Again (Very Important)
#8. Influencer Marketing
Definition: Influencer marketing ( a.k.a. influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields.
Influencer marketing is an essential part of marketing strategies these days, companies and marketers believe that influencers can be a good resource to reach their target audience because influencers are trusted individuals who have the power to engage customers and motivation factor for their purchases.
Influencers – Real Authority + Expertise + Elevated Social Status
The following can be the benefits of Influencer Marketing if you include in the 2020 Marketing Strategy:
- Quickly Builds Trust
- Improves Brand Awareness
- Enriches Your Content Strategy
- Effectively Reaches Your Target Audience
- Provides Amazing Value to Your Audience
- Builds Winning Partnerships
Influencers are real people and often looked at as friends and audiences are looking for a reality that they can follow and buy into, as opposed to glamorous ads.
#9. Link Building
Definition: Link building is the practice of promoting your website to other website owners with the primary goal of securing a link (hyperlink) on their site to your page.
Link building is always a great technique to improve your trust score among the search engines and that is the reason backlinks are the most important marketing tactic to include in your 2020 marketing strategy.
Link building helps you to increase Domain and Page authority, Referral Traffic, Brand Visibility, Brand Authority, Link with other industry authorities, Syndication Boost, Trust & Credibility Indications.
Start Your Link Building with the Following Strategy:
- Get To Know Your Audience
- Make A List of Website That Relates To Your Targeted Audience.
- Write Powerful Content ( Don’t Spin Content)
- Match Content To Targeted Websites
- Reach Out or Publish
A proper link building can help you to bring a new audience to your website and helps you the rank higher in search engines.
#10. List Building
Definition: List building is a process of developing a database of like-minded people online who would be interested in the kind of products or services that your business offers.
Your list is your database of people you can contact with your marketing messages and communications. A list can include the prospect or buyer name, Addresses, Email, Phone, and other related details.
Analyze & Perform the following steps to build a list for your business:
- Who is your Audience?
- What does your audience want?
- How does your audience behave?
- What is your overarching solution to helping them get what they want?
- What are the small steps required to deliver that ultimate solution?
A high-quality list can be your most valuable business asset – Digital Prakhar
#11. Mobile Marketing
Definition: Mobile marketing is multi-channel marketing aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Mobile marketing can be a key factor in your business growth in 2020 Because massive audience spends their time on mobile. Businesses have a high opportunity to convert those users into customers by mobile marketing.
Here are some of the specific insights:
- 30% of mobile searches are location-related and, 76% of local searches result in a phone call.
- Local search and mobile search go hand in hand (nine out of ten smartphone users conduct local searches on their devices!).
- 61% of mobile searchers are more likely to contact a local business.
Your customers are mobile. Is your marketing strategy contain mobile? – Digital Prakhar
#12. On-site Merchandising
Definition: Online Merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
If you are running an online store and you don’t hire any person for the role of online merchandising, means you are missing a big opportunity to present products and increase revenue.
An online merchandiser can help you to present products in a more compelling way, improve your conversion rate and increase your average order size.
Online Merchant – A-Data Super Hero Who Romance With Products To Increase Sale
#13. Pay-per-click Advertising
Definition: Pay-per-click Advertising is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Pay per click advertising is often the quickest, most efficient method of generating qualified visitors to websites and generating high-quality leads.
Pay per click advertising can be very beneficial because it is cost-effective, you only pay when a user actually reaches your website or take action on your ads. You can decide what amount you want to spend per day and what will be the bidding amount per click.
The benefits of running PPC advertising include:
Definition: A podcast is an episodic series of digital audio or video files which a user can download in order to listen. Alternatively, the word “podcast” may refer to the individual component of such a series or to an individual media file.
Podcasting has garnered immense popularity over the years, Businesses are also using podcasts to improve their prospects & it can be a powerful tool in 2020 marketing strategy.
Podcasts have become the new talk radio on mobile devices, the benefits include:
- Using podcasts can help you reach out to new audiences for your business.
- Helps in building effective relationships with the listeners.
- Helps in building trust among the audience.
- Leads to improved conversion
- Regularly hosting podcasts could help you develop confidence while speaking in public
#15. Radio Advertising
Definition: Radio advertising is a buying commercial, frequently called spots in the radio industry, to promote their products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser’s commercial to its listening audience.
Just like advertisers pay for the Sponsored ads you see on Facebook, some advertisers also choose to focus their marketing budget on radio advertising. Radio advertising can be a very beneficial tactic to include in your 2020 marketing strategy.
Radio advertising = Word of Mouth Advertising
Types of Radio Advertising
- Straight commercial
- Dialogue commercial
- Dramatized commercial
- Integrated commercial
Radio at present covers 97.5% of the total population and 91% of the total area of India. There are 150 medium wave transmitters, 54 short wave transmitters, and 104 F.M. transmitters. There are 205 radio stations.
#16. Reddit Ads
Definition: Reddit ads are self-serve advertising platform which works on a price auction technique as other platforms do. Reddit ads are priced by cost per thousand impressions (CPM), meaning you pay X amount for every 1,000 impressions.
You can target your audience through Reddit ads, it helps you to reach passionate & diverse communities organized around thousands of different topics.
Reddit is one of advertising’s best-kept secrets. At the core of their platform is a highly passionate and engaged group of users who are influential, authentic and disruptive across the internet.
Reddit is the largest group of communities self-organized around passion not just on the Internet but in the history of the world.
Definition: Retargeting is also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
Retargeting is mainly used to serving ads to potential customers based on cookies while remarketing is usually based on the user information. Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails, SMS, etc.
- To Generate More Sales.
- To Reach Interested Prospects.
- To Increase Brand Awareness.
- To Improve Cost-Effectiveness.
#18. Search Engine Optimization
Definition: A process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine
In search engine optimization, you check your content’s relevancy, backlinks trustworthiness, Your H1 tags, Integration with Google Analytics & Google Search console and much more. It helps you to increase the quality and quantity of website traffic by visibility in search engines.
Google Search Queries:
SEO Benefits in 2020 Marketing Strategy:
- Leads to better user experience,
- Helps to Generate More Organic Traffic
- Best Source for Organic/Inbound Leads
- Cost-Effective & Long Lasting Results
- Builds Brand Credibility
- Brand Awareness
- Long Term Marketing Strategy
#19. Video Advertising
Definition: Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.
Video advertising can help to get your message in front of the right customer which is the center part of your 2020 marketing strategy. It helps you to raise brand awareness and to reach a maximum relevant audience.
Video advertising is a big thing nowadays and becomes an integral part of every digital marketing strategy.
Reasons to include video ads in your 2020 marketing strategy:
- Customers are watching more videos
- Video Ads are a more powerful way to convert sales
- People like and share videos
- Video ads help you to target mobile users
- Search Engine Algorithms like the videos
- A short and faster way to communicate the message among the audience.
You no longer have to wonder if you should bring video into your marketing fold – Digital Prakhar
#20. Voice Search
Definition: Voice Search is a process in which user speaks on a mobile phone or computer, i.e. have the device search for data upon entering information on what to search into the device by speaking.
According to Gartner, 50% of all searches will be done by voice by 2020 and 30% of searches will be done without even a screen. As voice becomes a part of things we use every day like our cars, phones and even our home it will become the new “norm.
The future of Marketing in relation to voice search
In fact, it’s likely going to not only grow but improve because Machine learning and AI technology are advancing at an exponential rate, and that means we need to optimize our digital marketing strategies according to voice searches.
#21. YouTube Ads
Definition: YouTube Advertising is a way to Display Ads to a targeted audience through the Google Display Network. Display ads let your ads appear alongside related YouTube videos, or as pop-ups within YouTube videos. Standard Banner Ad – These are just like the regular Google Display Ads, available as standard banner ads and rich media ads
Don’t be surprised by this statement but yes, Facebook still leads the crowd when it comes to the number of users who engage with video content (49%). YouTube comes in second place with 32% of the respondents saying they engage with branded video content.
The consumer behavior can be changed anytime and you need to plan your 2020 marketing strategy accordingly, For Me – YouTube Ads are still on and I’ll advise everyone to include in their Digital Marketing Strategy.
Takeaway For Your 2020 Marketing Strategy
2020 will be digital marketing year again with new trends and user behavior, there are enough ways to attract more prospects to your business and serve them. However, there’s a lot of tactics to include in your 2020 marketing strategy to ahead of the marketing curve in 2020.
Don’t Worry About Google Algorithm updates, Just start planning your strategy from today and make a space of 10-20% change in the overall plan so you can update your strategy according to market behavior and latest trends.
Even with great teams in place, it’s good to have digital marketing expert in your corner keeping an eye on the big picture.