A Digital Marketing Consultant is one who can analyze a business needs and provide practical online advocacy and strategic solutions for business growth, not just the technical implementation.
If you provide only the technical implementation, then you should describe yourself as a freelancer, BUT:
To become a professional digital marketing consultant you should aim to get as much marketing agency experience as possible and engage in as many client meetings as you can to achieve a clear understanding of general client needs and how you can satisfy those needs.
Prospective clients will want to know:
What working you’ve done?
Who you’ve worked for? and
What were the results?
If you can answer these questions, then you can feel confident that your prospective clients will pay for your consulting services and you can be granted as a professional digital marketing consultant.
To become one of best Digital Marketing Consultant you should the one that answer this kind of question.
People consult with you if they are wondering how to sell things digitally, they know you because you did marketing well enough so a noob like them contact you to get some advice instead of somebody else.
You positively need to have some background digital marketing experience before starting as a consultant. I started my consulting business after a decade in different online marketing departments picking up a variety of skills and knowledge.
However, the most notable thing is being able to get clients. If you can convince them to work with you then that’s all that matters and trust me it’s not easy to convince clients but try again and again is the only key to success.
Make a website. Get cards. Find a way to package your services instead of just going around town as a digital marketing consultant. – DigitalPrakhar
Get your assets together and a pitch presentation going that describes potential clients who you are, what you offer and why they should pay you to do it. You need to be able to get to a meeting, pitch and be ready to get to work ASAP.
Always keep in mind that if you don’t have prior industry experience, people may find it hard to trust you as a consultant. I strongly suggest starting a small implementation agency instead of heading out into the wide blue yonder as a consultant.
You should be consuming the majority of your whole day trying to find clients. Use social media, a website or blog and possibly even YouTube Tutorials to show what you’re doing.
What are the good ways to learn to become the best digital marketer?
1- Digital marketing is a rapidly changing field, so what works now may not work next year, but it might work again in 10 years so never stop learning.
2- Join digital marketing communities to keep up with industry news and techniques, it’s smart to be active in communities.
3- One day you’ll have an entire team to help you with each one of those, but here are the skills that I believe any digital marketer must have:
- Copywriting / Web writing
- HTML and CSS (Basics)
- Image Editing
- Presentation Skills
4- Complete knowledge of:
- Analytics and Segmentation
- Content Marketing
- Conversion Rate Optimization
- Display Advertising
- Email Marketing
- Marketing Automation
- Push/SMS Messaging
- Referral Marketing
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- Social Marketing
- SSO (Site-Side Optimization)
5- “How To” Mindset
- How to tell a story?
- How to write?
- How to edit?
- How to ask the right question?
- How to interview?
- How to perform a proper science experiment?
- How to invoke emotion into your audience?
- How to test (split a/b, ANOVA so on)?
- How to craft a headline?
- How to run email campaigns?
- How to draft up a content marketing plan?
- How to plan your social media?
- How to interact with people?
- How to research?
- How to Copywrite?
- How to find the latest and trending?
- How to be strategic?
What Is A Scientific Approach To Marketing?
It’s a process to resolve a question or problem by making observations and doing experiments. The whole concept is to be able to predict and repeat your experiments.
By applying a scientific or systematic approach to marketing, you can divine which marketing tactics will be the most efficient by running small experiments to gather data.
With that information, you can make squeezes to scale and improve your marketing experiments.
Knowing is not enough; we must apply. Willing is not enough; we must do- Johann Wolfgang von Goethe
Some of the best blogs and resources from my favorite list arranged by topic:
- The #1 Inbound Marketing community | inbound.org
- GrowthHackers – A Community for Growth-Focused Marketers
Social Media Marketing
- Social Media Examiner
- Blog – Kim Garst – Social Media for Small Business Owners
- Socialmouths – Kick-ass social media and business advice
Conversion Rate Optimization
Awesome Marketers to follow (An incomplete list)
Digital marketing requires knowledge in multiple disciplines to be successful. It takes years to master one or two and multiple years to master many.