Footer Navigation relates to the navigational links at the bottom of a web page. Because search engines crawl the whole page. You can take advantage of another prime chance to show your keywords and increase your website’s navigation and usability.
Take a look at the screenshot below:
How to use Footer Navigation?
Footer navigation usually appears in a less conspicuous font, not trying to attract attention and simply offering a service to anyone who goes looking for more links to global topics.
The footer is not the place for a link to every single page on your website, nor is it the place to excessive link to a page outside your website.
What Should Include in Footer Navigation?
2- Contact Us: You definitely want a link here to your contact information, especially if you missed it out of your top navigation. This is good business practice so that people can contact you, but it also makes tons of sense for SEO. A local business that let spiders freely crawl all over their physical business address could wind up in local search results.
3- Physical Address: Include your physical address and local telephone number in your footer, especially if you are targeting local business. Both search engines and visitors use street addresses as a way to verify that you’re a real business and not only a scammer.
5- Sitemap: Include a link to your HTML sitemap to help the search engines and users find their way to every bit of your content.
6- Link Magnate: If you have any piece of content that you’re particularly known for or that people often come looking for on your website, providing a link to that content on every page of your website will satisfy users and ensure that search engines consider it a significant page.
I hope this post will help you lot to understand the functionality and use of footer navigation. Kindly feel free to write me on email@example.com for any kind of query regarding SEO and other digital marketing services.
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