What is Footer Navigation ? & How to use Footer Navigation in SEO?

Footer Navigation relates to the navigational links at the bottom of a web page. Because search engines crawl the whole page. You can take advantage of another prime chance to show your keywords and increase your website’s navigation and usability.

Take a look at the screenshot below:

Footer Navigation Apple
Image Source: Apple.com

Websites that have top navigation elements in Flash, Ajax, JavaScript, or images should focus on the footer navigation as an opportunity to restate all those links in search engine-friendly text at the bottom of the page.

How to use Footer Navigation?

Footer navigation usually appears in a less conspicuous font, not trying to attract attention and simply offering a service to anyone who goes looking for more links to global topics.

The footer is not the place for a link to every single page on your website, nor is it the place to excessive link to a page outside your website.

The footer should include links to the pages linked in your top navigation as well as any additional user-friendly pages that weren’t enough to be in your main navigation, such as your privacy policy, your contact us page, about us page, and industry affiliations.

What Should Include in Footer Navigation?

1- Top Navigation Links: You want to repeat all the links that are in your top, global navigation if your top navigation is in Flash or Javascript which can prevent search engine spiders from crawling it. So consider using anchor text that is more descriptive.

2- Contact Us: You definitely want a link here to your contact information, especially if you missed it out of your top navigation. This is good business practice so that people can contact you, but it also makes tons of sense for SEO. A local business that let spiders freely crawl all over their physical business address could wind up in local search results.

3- Physical Address: Include your physical address and local telephone number in your footer, especially if you are targeting local business. Both search engines and visitors use street addresses as a way to verify that you’re a real business and not only a scammer.

4- Legal Stuff: I recommend you include a privacy policy, copyright, and term of use. These can be separate links in your footer if they all go the same legal content page. Search engine spiders look for these link because they help confirm that you are a legitimate company or business with accountability. And your trust factor increases, both with the public and the search engines.

5- Sitemap: Include a link to your HTML sitemap to help the search engines and users find their way to every bit of your content.

6- Link Magnate: If you have any piece of content that you’re particularly known for or that people often come looking for on your website, providing a link to that content on every page of your website will satisfy users and ensure that search engines consider it a significant page.

I hope this post will help you lot to understand the functionality and use of footer navigation. Kindly feel free to write me on support@digitalprakhar.com for any kind of query regarding SEO and other digital marketing services.

Read This: 15 Basic SEO Tools of 2017

 

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