When you used correctly social media sites can be a great place to communicate with other small businesses, generate new sales leads and to keep your customers up to date with your latest offers and news. When not used correctly they can become a scary job where you can destroy your online reputation.
To assure that you’re not damaging yours take a look below from We Buzz which highlights 11 things you could be doing wrong that you should correct now.
Top 11 Mistakes In Social Media
Good years have passed since social media has joined the marketing mix. It’s time to do things with proficiency,strategy, and planning, no more mary-go-rounds. There’s no real guidebook for the perfect social media presence. But here are some common mistakes you need to stay away from!
NO SOCIAL MEDIA PLAN
1- If you don’t know what your goals are and what resources you’re going to devote to it.
NO CONTENT STRATEGY OR THE WRONG CONTENT STRATEGY
2- Content leads to conversations build relationships and relationships drive ROI.
NOT INVESTING IN OWNED ASSETS
3- A strong email list, a blog or content website and richer media assets (Video,Infographics,etc) are all essential elements of a well-rounded Social Media presence for any business.
FORGETTING THE HUMAN ELEMENT
4- Treat people the way you would treat them in real life. Be human. Make friends. Be kind. And remember that whatever you say, no matter how casually you say it, becomes part of your image and your brand.
NOT COMING TO SOCIAL MEDIA LONG TERM
5- Too many businesses get all amped up about their shiny new Facebook page,but then 2 months later have already forgotten to update it. Embrace social media as part of your business every day.
IGNORING COMMENTS ON FACEBOOK FAN PAGES
6- The Faster your response time, the happier you will keep your fans – these are your customers and prospects. And that’s money in the bank!
NO LEAD GENERATION STRATEGY
7- Ensure your branding is recognizable on all platforms and consistent throughout. You’re going to have variations of backgrounds, etc. on the different platforms, as the specs are different on each. But your branding should be clear when someone bounces around to your different accounts.
FORGETTING TO HAVE FUN
8-It’s important for brands to remember that when it comes to social media, We’re visitors whom our audience has invited into their circle. Social media is where they share personal stories and photos. Where they connect with friends. Where they go to relax and have fun.
9- Ensure your branding is recognizable on all platforms and consistent throughout. You’re going to have variations of backgrounds, etc. on the different platforms, as the specs are different on each. But your branding should be clear when someone bounces around to your different accounts.
HIGH QUANTITY LOW QUALITY
10- It is important to focus on providing content that others want to read, instead of simply jamming your page with as many posts as possible. If there is no valuable information, you will lose your audience quickly.
IF YOU BUILD IT THEY WILL COME
11- Update your page regularly, change out your cover photo and profile image every few months and engage your users daily. Once your pages go dead it’s very difficult to get it back up in the Edgerank.