Social Media Engagement :
Social media are all about engagement. If there’s no engagement, it might be indicating that your social media lacks value. After all, what is the point of having social media presence if nobody is reacting to anything you post?
What Is The Value Of Social Media Engagement ?
For those struggling with bringing an audience or community, I’d recommend joining some that are already established and somehow related to what they are doing. After engaging different communities for some time, you should be able to promote your own content every now and then on the condition it actually provides value.
After engaging different communities for some time, you should be able to promote your own content every now and then on the condition it actually provides value.
Once people see it’s worth their time and attention, they might actually want to start visiting your social media profiles as well and start interacting with.
You might also want to monitor keywords relevant to your business and jump into conversations where you could present your expertise on given topics.Social media monitoring tools like Sprout Socialwill enable you to find the mentions of the keywords important to you that you could interact with.
If people see value in your posts, they are a lot likely to increase the engagement rate on your social media as you’ll be seen as guys who actually know what they are talking about.
Most important fact is that engagement needs time and requires trust. So it’s important to be patient in business and need to create valuable content, experience, and relationships to build their social media engagement.
Consumers will connect and engage with a brand on social media. It’s not only about the business it’s about the customer too. Engagement is a two-way conversation.
“On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.” – Mark Zuckerberg, Founder, Facebook
Social media network measures engagement.
Facebook defines engagement as likes, comments, and shares.
Twitter defines engagement as @replies, retweets and mentions.
LinkedIn defines engagement as the number of interactions on a post plus the clicks and followers acquired divided by the number of impressions.