Google is updating their search algorithms frequently and no one can deny that these updates are crucial for Google’s Ranking and website owners. Here is a list of few changes after the last update in Google’s algorithm. ( No name so far for this update)
Because of this update, many website owners confirm that there are changes in their website ranking in the google. And Google also confirmed that it is a regular update and nothing is new because Google is committed to providing a experience. (Google says, it is very normal)
Following is the list of updates after a new algorithm change:
- Google Tested SERP with Instant Answer Only
- Ladies First: How Google Supports Women-Led Companies
- Image Search Update: Putting Visuals in Context
- New Productivity Metrics and Reports for Google AdWords
- AdWords Adds Metrics to Click-to-Message Ads
- AdWords Guide to Landing Page Optimization
Read a full detailed article on the above new algorithm updates “SEMRush – Google Digest“
Mobile Indexed First
Apart from this, There is a major update that is “Mobile Indexed First“. Yes! Now Google will prefer those websites who are performing well on “smartphones”.
There is no point of worry, if your website is mobile friendly then there will be no effect on your ranking in SERPs but if you are only focusing on desktop users then you need to think again.
And this is the fact, there are 27.8 billion more queries performed on mobile than desktop – says Google
And 58% of all searches in Google are now done from a mobile device.
(You can check your Google mobile-friendly test here:- https://search.google.com/test/mobile-friendly)
Now you can say that there is a new term in SEO, which is called “Mobile SEO“.
What is Mobile SEO?
According to Brian Dean, Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. Mobile optimization also includes making your site resources accessible to search engine spiders.
No-one can deny that “Mobile is the Future of SEO” and after these updates, Google is also focusing on mobile searches.
Few experts can also advise that why are you focusing only on google search but you need to understand that 95% of all mobile searches are done on Google.
And that is the only reason to motivate you to start working on the mobile-friendly website. Earlier experts advise that you should have a mobile-friendly website but now it’s mandatory for each website owner that they have a website which performs well on “Smartphones“
There is another angle on “Smartphones“, When I say mobile friendly it means only smartphones, not “Tablets” because as per google guidelines tablets are out of the category in mobile-friendly websites.
Now experts will also advise that you should create different URLs or Use AMP feature for mobiles but if you will ask me my answer will surprise you.
My answer is “NO” because AMP feature has some limitations and if you want to use “m.domainname.com” type URLs then you are creating different pages and URLs which redirects to main content.
Then, What is the solution?
The only solution to this problem is “Responsive Design“. Yes you need a website which is responsive and it will help you to create a mobile-friendly website and Google Algorithms also gives preferences to responsive websites.
What is a Responsive Website?
A Responsive Website is an approach that recommends that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries
Don’t Forget To Use Google’s Mobile Usability Test
If you think that your website has responsive designs then don’t forget to use Google’s mobility usability test. Let’s understand how can you perform this test.
For this test, you need to log in Search Console>SearchTraffic>Mobile Usability.
After this test, Google will tell you the issues if mobile users are facing any trouble with using your site.
Congrats in advance if you are not facing any errors in a mobile usability test.
But hold on, your mobile SEO is still not complete!
Earlier it was fine but now you need to give access Google to crawl everything. If you are stopping Google to access scripts and codes then now it can be a bad idea for you.
How do you know if you have this issue?
It’s very simple, you need to check out your robots.txt file in search console or you can find it at site.com/robots.txt. This file tells Googlebot not to crawl or index certain parts of your site. You can also see it inside of the Google Search Console:
Check – If you’re not blocking anything important, you’re set.
Don’t forget to use “FETCH AS GOOGLE” – Mobile-Smartphones
As I mentioned earlier now algorithm will crawl mobile versions or who has mobile-friendly websites. For this you need to go in your search console>Fetch As Google>Enter URL> Choose Mobile-Smartphones from drop down>Click on “Fetch”>Submit to Index
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If you are blocking or hiding any content from mobile users or not giving full access to the crawler then Google will ignore your website and content or put less weight on it.
Always try to use your website on different smartphones. If you analyze that desktop users see something different from mobile users then I recommend getting that issue fixed ASAP.