Digital marketing is a vast field and the type of digital marketing interview questions you can expect or it can vary on the basis of position type, like a different set of questions for content development and marketing, SEO & SEM, Social media marketing, Brand management or a PR position.
Following are the best digital marketing interview questions and the basics of digital marketing , You should know :
1. What is Digital Marketing?
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing is a way to promote a product or brand via one of the electronic media. It includes various techniques like SEM, SEO and link building.
2. What are the types of Digital Marketing?
>Search engine marketing
>Search engine optimization
>Social media marketing
3. How can you categorize Digital marketing?
The two segments of digital marketing are
- Inbound marketing
- Outbound Marketing
4. Define SEO?
SEO-Search engine optimization is the process used to increase the number of visitors to a website. It will improve the way the content is ranked by the search engine which includes Google, Yahoo, Bing etc.
5. What is a keyword in digital marketing? How important is it for SEO?
A keyword is a word that visitor’s enters into a search engine to find the needed information.
6. List the key area where you can use keywords to optimize the site ranking?
To get better page ranking you must use keywords in following areas
- In Website URL
- In Website title
- In Meta tag
- In page content
- In body text
- In headlines
7. What is Inbound Marketing?
Inbound marketing uses social media, webinars or e-letters and digital content in an e-book to increase the number of clicks on links.
8. What is Outbound Marketing?
Outbound marketing includes cold-calls, e-mails, placing ads to reach out to customers through digital media.
9. List the approach for effective Pay Per Click Campaign?
Add More relevant keyword
Improve Click-through Rate (CTR) by splitting Ad groups
Review under performing keywords
Add negative keywords
10. List top 5 online marketing tools?
11. What is on-page optimization?
On-page optimization deals with the content and structure of the website or a blog.
12. What is off-page optimization?
Off page, optimization is used to increase your search engine ranking by getting high-quality external links pointing back to it.
13. List the advantages of Digital Marketing?
Easy to measure
High conversion rates
14. What is PPC?
Pay per click (PPC) also known as Cost per click. In this technique, the advertiser pays the publisher (website owner) when the ads are clicked.
Now, my personal opinion is to practice a little before trying to any industry. You can either practice with your own blog or website or product or join as an intern with some big firm.