What Is Digital Marketing ?
Digital marketing is also known as Internet marketing. Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.
What Do We Mean By Digital Marketing ?
“The world is one click away, and so is your business”
The twenty-first century has marked the beginning or I rather say revolutionized the age-old concept of marketing- to a whole new domain “the Internet”. An everyday customer is growing wiser, before making the smallest purchase or seeking services they always had a tendency to look around for information and select from the best available resources, now they get all of it right from a click. The number of time people spends on the web is exponentially multiplying:
- Average time spent on the internet in India- 169 minutes per day
- Entertainment website and social media – More the 200 minutes per day
To understand how deep internet has penetrated their decision making let us look at some of the regular internet activity:
- Writing reviews and testimonials for the product or service.
- Comparison of product and service
- Searching even the most trivial queries of their life
- Research before any decision
- The World is a smaller place- Everyone around the world is connected
- Making more “Fad” than ever
In India alone the number of internet user is over 300 million and growing exponentially, that is 300 million potential people to market your service or product. Unlike traditional marketing, Digital making can attract the mass at a lower investment. With the change in trend and a number of time people are spending on the internet, it is very likely that you catch their attention in person, unlike offline marketing where they are mainly public display. Digital marketing gives you the platform to shoot personalized feeds to potential customer increasing the visibility of the product or service.
Then comes the next big question, how to forge best digital marketing service. At BrandStory, all the services related to digital marketing are provided. A dedicated team of expert ensures all your worries are taken care for
How To Be Good At Digital Marketing ?
“The best thing? You don’t need to have a science/engineering background, it’s a relatively simple framework you can learn with enough practice.”
It’s a way to solve a question or problem by making observations and doing experiments. The whole concept is to be able to predict and repeat your experiments.
By applying a scientific/systematic approach to marketing, you can predict which marketing tactics will be the most effective by running small tests to gather data.
With that information, you can make tweaks to scale and improve your marketing experiments.
Here’s a summary of how it works and how you can begin approaching marketing with a different mindset:
Step 7: Analyze your results by asking “why” the experiment was a success or failure. Do research to find out “why” so you can make tweaks. If the experiment was a failure and it’s too difficult to fix, kill the experiment and move on.
Step 8: If the experiment was a success, apply your lessons learned and scale your experiment in iterative steps. Leverage technology or your playbook to 10x your results. Continue to focus on the marketing channel until it’s no longer effective.
Step 9: Rinse and repeat!
And that’s how the best digital marketers approach marketing with a scientific framework.
Stop copy/pasting marketing guides you’ve read about without any sort of framework (including this one!).
How To Find A Job In Digital Marketing ?
The best way to find a job is to have the skills that employers are looking for. One of the advantages of the field is that it is very open to new professionals; if you can demonstrate that you have what it takes to be a successful digital marketer, you’ll be hired in no time.
Therefore, it helps to have a portfolio of your work – even if you’re just starting out. If you’re a recent graduate, keep a log of all the digital marketing projects you’ve handled even if they are small scale. If you’re a very experienced professional, list the milestones you’ve achieved in your job and side projects.
But what if you don’t have a robust portfolio?
With non-disclosure agreements and the fast-changing nature of the internet, it is difficult to always carry your work around with you. Maybe you’re not allowed to disclose the exact content of the viral video you worked on. The Facebook pages for a campaign you were a part of could now be promoting something totally different.
This is one problem in the Digital Marketing domain that can make getting hired a more-complicated-than-nec
Luckily, there’s a solution for this which works well for newbies, mid-career professionals, and even very experienced marketers.Get yourself a Digital Marketing Certification.
Digital Marketing certifications are the best way to signal competence in a crowded marketplace. They prove that you have the advanced technical skills that are invaluable to employers.
These certifications are so valuable because they are high-quality, and their exams are difficult to pass.
They are by no means impossible, though, and a systematic study plan or a good training course should be enough to breeze through the tests.