What Is Digital Marketing ?

Digital marketing is also known as Internet marketing. Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.

What Do We Mean By Digital Marketing ?

Digital Marketing

“The world is one click away, and so is your business”

The twenty-first century has marked the beginning or I rather say revolutionized the age-old concept of marketing- to a whole new domain “the Internet”. An everyday  customer is growing wiser, before making the smallest purchase or seeking  services they  always had a tendency to look around for information and select from the best available resources,  now they get all of it right from a click. The number of time people spends on the web is exponentially multiplying:

  • Average time spent on the internet in India- 169 minutes per day
  • Entertainment website and social media – More the 200 minutes per day

To understand how deep internet has penetrated their decision making let us look at some of the regular internet activity:

  • Writing reviews and testimonials for the product or service.
  • Comparison of product and service
  • Searching even the most trivial queries of their life
  • Research before any decision
  • The World is a smaller place- Everyone around the world is connected
  • Making more “Fad” than ever

In India alone the number of internet user is over 300 million and growing exponentially, that is 300 million potential people to market your service or product. Unlike traditional marketing, Digital making can attract the mass at a lower investment. With the change in trend and a number of time people are spending on the internet, it is very likely that you catch their attention in person, unlike offline marketing where they are mainly public display. Digital marketing gives you the platform to shoot personalized feeds to potential customer increasing the visibility of the product or service.

Then comes the next big question, how to forge  best digital marketing service. At BrandStory, all the services related to digital marketing are provided. A dedicated team of expert ensures all your worries are taken care for

How To Be Good At Digital Marketing ?

“The best thing? You don’t need to have a science/engineering background, it’s a relatively simple framework you can learn with enough practice.”

It’s a way to solve a question or problem by making observations and doing experiments. The whole concept is to be able to predict and repeat your experiments.

By applying a scientific/systematic approach to marketing, you can predict which marketing tactics will be the most effective by running small tests to gather data.

With that information, you can make tweaks to scale and improve your marketing experiments.

Here’s a summary of how it works and how you can begin approaching marketing with a different mindset:

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Image Courtesy : SumoMe
Step 1: Start compiling all the great marketing guides you read into an “ideas backlog” spreadsheet
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Step 2: Create and define your goal (based on the AARRR funnel) by working backward from your end vision. Make sure your goals are specific, measurable, assignable, realistic, and time-related.

 

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Image Courtesy : AARRR funnel
Step 3: Prioritize your marketing tactics based on how it fits in with the goal, and score them based on the: probability of success, resources required, and impact.
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Image Courtesy : SumoMe
Step 4: Validate the assumptions you used to prioritize the marketing tactics by running small 80/20 marketing experiments. Do this by breaking down your goal into week-to-week growth targets so you can measure your progress.
 Note :- (Run small experiments before investing too much time and money into an unproven channel)
Step 5: Create an experimental plan by documenting how you will be executing the marketing strategy.
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Note :- (Break your goals down into more manageable weekly growth targets)
Step 6: Execute your marketing plan and keep detailed notes as you progress through the experiment.
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(Spend at least 30 minutes creating your plan so you know exactly what you did. This is useful when it’s time to scale.)

Step 7: Analyze your results by asking “why” the experiment was a success or failure. Do research to find out “why” so you can make tweaks. If the experiment was a failure and it’s too difficult to fix, kill the experiment and move on.

Step 8: If the experiment was a success, apply your lessons learned and scale your experiment in iterative steps. Leverage technology or your playbook to 10x your results. Continue to focus on the marketing channel until it’s no longer effective.

Step 9: Rinse and repeat!

And that’s how the best digital marketers approach marketing with a scientific framework.

Stop copy/pasting marketing guides you’ve read about without any sort of framework (including this one!).

How To Find A Job In Digital Marketing ?

Digital Marketing Jobs

The best way to find a job is to have the skills that employers are looking for. One of the advantages of the field is that it is very open to new professionals; if you can demonstrate that you have what it takes to be a successful digital marketer, you’ll be hired in no time.

Therefore, it helps to have a portfolio of your work – even if you’re just starting out. If you’re a recent graduate, keep a log of all the digital marketing projects you’ve handled even if they are small scale. If you’re a very experienced professional, list the milestones you’ve achieved in your job and side projects.

But what if you don’t have a robust portfolio?

With non-disclosure agreements and the fast-changing nature of the internet, it is difficult to always carry your work around with you. Maybe you’re not allowed to disclose the exact content of the viral video you worked on. The Facebook pages for a campaign you were a part of could now be promoting something totally different.

This is one problem in the Digital Marketing domain that can make getting hired a more-complicated-than-necessary-process.

Luckily, there’s a solution for this which works well for newbies, mid-career professionals, and even very experienced marketers.Get yourself a Digital Marketing Certification.

Digital Marketing certifications are the best way to signal competence in a crowded marketplace. They prove that you have the advanced technical skills that are invaluable to employers.

You can try for certifications from major digital platforms like Google – Google AdWords, YouTube Marketing, Google Analytics – and Facebook – Facebook Blueprint.

These certifications are so valuable because they are high-quality, and their exams are difficult to pass.

They are by no means impossible, though, and a systematic study plan or a good training course should be enough to breeze through the tests.