How To Grow Your Following On Instagram | Instagram Tips

Instagram Tips – It is a fast growing social platform, isn’t? 😛

Instagram is an app that only took 8 weeks to build and ship, but it was a product of over a year of work.

The Genesis of Instagram:

Instagram has 500 million Users and it was built in just 8 weeks. But the story is not as simple.

Kevin Systrom started coding and creating the idea one year ago. They created an app name BURBN and then gathered $500k in funding. then they create an app for iPhone called it INSTAGRAM. After the few hour of launch, It was number 1 App on APP STORE.

They began by studying all of the popular photography apps, and they quickly homed in on two main competitors. Hipstamatic was cool and had great filters, but it was hard to share your photos. Facebook was the king of social networking, but its iPhone app didn’t have a great photo-sharing feature. Mike and Kevin saw an opportunity to slip in between Hipstamatic and Facebook, by developing an easy-to-use app that made social photo-sharing simple. They chopped everything out of burbn except the photo, comment, and like features. 

Instagram Tips
Image Source : Quora 

How Is Instagram Helping Brands Grow?

According To Me:

Most of the brands nowadays use Instagram for Marketing purpose. Or I can say that Instagram is really an efficient way to help brands in promoting their products through social networks, bring their products closer to the customers.

That’s why instead of traditional marketing like an advertisement, brochure, and etc. which costs a lot of money, time and effort to get the acceptable outcomes, The marketers now prefer to promote their services and products through a famous, easier and cheaper way. That’s through Instagram.

Instagram Tips

Approaching Instagram, the number of followers brands get may be the same with the number of potential customers or even customers brands will have.

I’ll give you some outstanding names for this: Red Bull, Starbucks, Adidas,  Burberry, Bonobos, Nike, etc

All of them raised their number of costumers to millions thanks to Instagram Marketing.

How Did Instagram Grow So Fast?

“The founder of twitter tweeted about it and bam 200,000 users in 2 hours.”

What a joke:

Yes, It’s Truth. Checkout  Postcard below  which is published by Forbes on August 2016 – Instagram Success Story

How To Grow Your Following On Instagram | Actionable Steps

If you have just started with Instagram, the first advice I would give is that not to fall into the trap of people giving you an assurance of getting X number of followers.

Nowadays, having an Instagram account for your blog or business is not only a marvelous way to showcase your services and products, refine your brand, and engage one-on-one with your customers, it’s an absolute marketing necessity.

If you are serious and looking for genuine followers, I bet that no tool can help you with this. Sure these tools will get you more followers, but will it serve your purpose? The answer is a big NO.

Instagram is now bigger than Twitter with over 500 million users We can all be fairly certain that it’s not going away anytime soon. And yet, there are many business owners out there that still do not utilize this powerful social media tool to benefit their brand.

Take A Look:

Instagram Tips
Image Source: Statista

Now coming back to the question “How to get more followers on Instagram”. – Instagram Tips

I have 10 great Instagram tips for you or actionable tips by which you can achieve your target in 2017 and become a brand in 201 on Instagram.

See How:

NO 1. BE ACTIVE
NO 2. POST HI-QUALITY CONTENT
NO 3. ENGAGE
NO 4. DONT OVER POST
NO 5. USE (THE RIGHT) HASHTAGS
NO 6. KEEP THE MESSAGE CLEAR
NO 7. GEO-TAG THAT ISH’
NO 8. POST YOUR OWN UGC (User Generated Content) WITH INTENT TO GET REPOSTED
NO 9. RUN / SPONSOR A CONTEST
NO 10. COLLABORATE WITH AN INFLUENCER

Besides following these steps there are some other basics to follow. This includes

  • Understanding the Instagram post pattern, like which is the most suitable time to post.
  • What is the engagement rate of a particular hashtag?
  • Regularly commenting on relevant posts.
  • Replying to comments on your posts. It’s a great sign that you are active and will improve the chances of people following your profile.

Instagram has also launched Instagram Business tool which is a handy tool and widely used by businesses to achieve their respective goals.

How Can Instagram Best Be Used To Grow Small Businesses?

According to My Experience On Instagram, I can suggest you these 15 tips that you can used to grow your small business.

  1. Connect It to Your Other Social Channels.
  2. Post What People Want by doing a survey on the market.
  3. Use proper and relevant Hashtags.
  4. Respond to Comments.
  5. Crowdsource Your Images.
  6. Measure Your Likes.
  7. Be Consistent.
  8. Balance Fun Images With Pictures From Your Business.
  9. Follow Your Followers Back.
  10. Promote Your Business on Both Facebook and Instagram.
  11. Reward Followers.
  12. Showcase Photos of Employees, life journey of business or product.
  13. Widen Your Exposure to Other Brands.
  14. Expose Something New.
  15. And never ever dare to compromise with the quality aspect of the product.

What Tools Can Be Helpful For Your Instagram Activities?

Helpful Tools:

Schedugram – manage and schedule your posts, makes it easier to regularly produce awesome content.

Instagram Tips

Buzzsumo – keywords and content research tool, get insight on trending topics and what kind of content your target audience will most likely be interested in

Tagboard – discover and follow hashtags to identify the best content to share

Hashtagify – know which hashtags are trending and use the ones that are most popular

 

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