If you want to improve your website ranking on google in 2018 then you should start working from today because Google is updating search algorithm frequently and giving preferences to those who follow the best approach for SEO.
Follow these five suggestions, and watch your website rise the ranks to the top of search-engine results.
1. Publish Relevant Content
Ensure that you are publishing relevant content on your website because quality content is the number one driver of your search engine rankings whether it’s Google or other search engines and there is no substitute for great content. Your quality content creates a trust in user who lands on your page through a search query, which improves your site’s authority and relevance.
Always Identify a unique keyword phrase for each web page. Before writing the content or publishing the content think about how your reader might search for that specific page (with phrases like “Digital Marketing Consultant in India,” “best digital marketing services,” or “Best Digital Marketing Agency”). Then, repeat this phrase several times throughout the page content—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
You should always use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.
Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.
2. Regularly Updated Content
Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide.
Keep in mind, more content is not the key here, quality is. So, yes, it is a good idea to update frequently, but keep your content standards high. If you blast your page with a ton of low-quality articles stuffed with keywords, you are going to be penalized.
Google Loves Frequent Updates
Make sure at the time of designing your website, each page contains a space between the <head> tags to insert metadata or information about the contents of your page. If you have a website on WordPress then you can use Yoast SEO plugin for the metadata and SEO.
4. Have A Link-Worthy Site
To improve your website ranking on google, you should start focus on creating relevant links within the text and avoid “read more” and “click here” links, Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Digital Marketing Tips” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
5. Don’t Forget To Use ALT tags
ALT tags have their own importance in search engine ranking and you all aware that Google crawlers can’t read of your image text, they only identify your image with the help of ALT tags and image description, So Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
Include these 5 best approaches to your SEO 2018 plan to improve your website ranking on Google and be patient because SEO takes own time but success by any standard rarely comes within the first 3 months. SEO is a long-term marketing tactic, and shouldn’t be seen as a way to generate results quickly. However, if you make the proper investment, and plan on being in it for the long haul, SEO is a marketing tactic with one of the best ROIs out there.