Looking to start your digital marketing career?
And don’t know the way to enter in this industry!
Digital marketing is a growing field and many graduates are finding good jobs every year.
I’ve published this blog in 2017 and there were 15,00,000 digital marketing vacancies in this industry.
And, You’ll surprise because now this number has been reached to 50,00,000 vacancies worldwide (2018 updated). Now every business needs an online presence and one person to manage that online presence at least.
I’ve completed 10 years in digital marketing and still, companies are lacking to find skilled employees because people do a certificate in digital marketing and start searching for jobs without thinking about their skills.
I meet at least 10 freshers every day and most of them think that digital marketing is easy. My friend if your in the same row then stop thinking about digital marketing and choose another career.
Digital marketing is the only field where you have to work around 10 to 14 hrs in a day if you have a goal to become a digital marketing expert.
Learning never stops in the digital marketing field and who are passionate about digital marketing they know very well.
Following are the few tips to start your career in digital marketing but I know these tips are not enough for you if you have a goal and want to become an expert in digital marketing.
Digital Marketing Career Tips
I’ve compiled my top tips for aspiring digital marketers who wish to kick-start their career today.
1) EAGERNESS TO LEARN
An eagerness to learn is beyond the norm of learning that many do on a daily basis
The digital marketing industry is both fast-growing and incredibly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who is along for the ride. This industry requires passion and a desire to succeed.
If you have a passion for your career and have an attitude to always learn new things then you are on right track, Yes – Digital Marketing is for you.
Don’t choose digital marketing because your friend is pursuing a career in digital marketing. This is not a field for you if you don’t have a hunger to learn and explore things.
Digital marketing is always working on the test and try because every business needs a different strategy and no one institute will teach you the strategy, You will learn yourself when you’ll start exploring the things.
2) STAY UPDATED
You need to keep on top of industry news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.
Here’re some recommendations on websites to get started –
- SEO – Moz, Search Engine Land, Brian Deans
- PPC – PPC Hero, Search Engine Land, Search Engine Journal
- Social Media – Social Media Examiner, Social Media Today
- Content – Hubspot
- Digital Marketing Updates – SEMrush Blog
Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities you might not have otherwise found.
Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations.
4) PERSONAL PROJECTS
Try out your own ideas and don’t just treat industry leaders’ opinions as gospel. Everything isn’t always black and white in the digital marketing industry with many gray areas between best practice and what can actually get results for a business.
Every digital marketer should have personal projects to test out theories, try their hand at multiple disciplines (SEO, PPC, Social Media, Content Marketing etc.) and be able to take accountability for the success or failure of a project.
5) LEARN THE TERMINOLOGY
Digital marketers need to be comfortable with acronyms such as PPC, SEM, and SEO. They are all very different terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need further training. The ability to analyze digital marketing campaigns and understand what elements worked or not is dependent on your ability to understand industry jargon.
6) BUILD YOUR PERSONAL BRAND
Fancy yourself as a digital marketing hotshot but you have no visible online presence? If you want to show to an employer that you can build their company’s visibility then you need to show that you can firstly build your own personal brand.
A strong online presence could potentially be the deciding factor between two candidates who have applied for the same position.
7) T-shaped MARKETER
As a term commonly used by Rand Fishkin of Moz, it refers to having a basic understanding of multiple marketing disciplines but specializing in one or two particular skills.
It’s not uncommon for companies to find candidates with a broad digital marketing skill set to be a valuable asset as there’s considerable crossover between the different channels. It will also make you better equipped for choosing a more specific path of focus that you can specialize in.
8) GET NERDY
Digital marketing can often be perceived to be quite glamorous, but truth be told it’s often more technical and data were driven then we would care to admit. You won’t be developing websites from scratch but you will be communicating your marketing strategy to a team of developers or designers who have a responsibility for incorporating your recommendations.
A basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates.
9) METRICS ARE KING
Do you know your CPC from your CPA? If you want to set yourself apart in an interview, talk about the return on ad spends for a campaign you’ve run yourself. It’s easy to talk about an exciting creative concept you’ve helped to develop but the fact remains…money talks.
You really need to understand how each marketing channel has performed and what the key learnings have been.
If you really want to stand out from your peers in the industry, completing a certified digital marketing course will help. One of the issues facing the digital marketing industry is that there are no barriers to entry, meaning that anyone with a loose grasp of industry terminology can potentially get a position in a company. For online classes, you can trust Digital Vidya
As this industry matures, recruiters are becoming savvier about what differentiates a candidate that can talk the talk, but maybe will be a costly mistake for the company.