Let’s understand how SEO works? – SEO is a short form of Search Engine Optimization, and there’s nothing really mystical about it. You may have heard a lot about SEO and how it works, but basically, it’s a measurable and repeatable process that is used to send signals to the search engines so your pages appear in the Google index.
Basically, Google uses a complex mathematical formula called Algorithm to give a rating to each website and search people make on Google to find out which website should have the best rating for the people they’re looking for.
Think of the algorithm as a collection of empty cubes. A cube gives you a score for the quality of your site, a cube gives you a score for the number of sites you link to, a cube gives you a rating of how people trust you.
Your job is to fill more cubes in the algorithm than on any other website. It can affect the ranking of your search engine by getting the highest score on the quality of your website, which has the highest score in terms of the authority of your website, which has the best score in terms of the most reliable store for that search.
The good thing is that there are hundreds of cubes, and for each of these cubes these points are combined in the algorithm to determine in which area there is the possibility to fill them and classify them better. So if you optimize your website to get search results, you’ll need to get the highest score at each point.
Now some dice are worth more than others, and the three most important areas you should consider for search rankings are quality, trust, and authority.
So, quality: What Google is trying to measure when it comes to figuring out which sites to rank is to provide something valuable, unique or interesting to Google search engines.
For example, Good Content:
If you sell folders and use the same description that another shirt manufacturer uses on your website, you do not offer anything exclusive to Google’s search engines.
Although their shirts are beautiful, the content is the same as any other, so Google can not say that their T-shirt or T-shirt page is better than others.
Instead, it offers people interesting content. For example: give them the opportunity to customize their shirt. Give them information about washing.
- How many threads are there?
- Is it stain-resistant?
- Is it something you should use in the summer or is it harder for the winter?
Offer information to people or even be more creative.
- Ask people to share their photos with the shirt.
- Create a community of people who are interested in your product.
- Ask a famous person to use it and share this image online.
Do something different, do something unique. Show Google that you are different and better than other search results.
Trust is another important element that you should consider when you want to rank your website on Google. Google does not want to show its users a website but wants to show users the best website.
Therefore, Google wants to see sites that are reliable. One thing that Google said is to punish websites or businesses that have consistently bad ratings. So, if you get a lot of negative reviews over time, Google will not show your website. in your rankings.
If you want to rank your website into search engines then prove to crawl algorithms that you are reliable. Let other highly authorized websites link to you. Get newsletters, get industry links, get other reliable websites to connect with partners, suppliers, satisfied customers; Ask them to link to your website to show that they are very reliable and trustworthy.
And finally, the other really important cube is an authority. Google wants to see popular sites. If you can show the most popular shirt seller to people who want to buy shirts online, this is the page they want to show. So, you have to convince Google: send them the signals that your website is the most popular site for the type of shirt you sell.
Complete this cube by building a fan base. Build a social network, connect with people, let people share their t-shirt pages on their social network and say, “I want that!”, Comment, leave testimonials, show photos in Use the product or use the product, create a fan base and then meet to connect and talk about yourself. To show Google that you are trustworthy and authoritative.
So, if you think about it, SEO is just a process to prove to the search engines that you are the best, most authoritative, reliable, unique and interesting site you can offer your clients: the search engine. Get people talking about you, creating quality content, getting in touch with you, and giving Google more confidence that you’re delivering the best results to your users. Then the ranking starts on the first page of Google
I hope you understand that how SEO works? Now you need to understand SEO strategies. Read this full article: How SEO Strategy Can Increase Your Profit!
Listen: What Is SEO? & How SEO Works – E-Commerce SEO