Every website owner want to rank well in Google search result but are they following Google Webmaster Guidelines to improve ranking?
Are you one of them who focus on ranking only and forget about the user and Google guidelines?
Are you one of them who spend more time to manipulate search engine results?
Are you one of them who spent less time on creating quality content to help your users?
People use tricks and you should remember that Google hates tricks.
Now you are thinking what is tricks?
Tricks are attempts to manipulate search engine results. To determine if something you are doing tricky then ask yourself that would I do this if search engines did not exist?
To avoid these tricks and to rank well in search engine results you should focus on the quality of content who help users and follow the Google webmaster guidelines.
I strongly encourage you to pay attention to the quality guidelines.Here is the list of updated Google guidelines for you:
1- Make pages primarily for users, not for search engines.
2- Make sure you are not deceiving your users.
3- Always try to avoid tricks which intend to improve search engine rankings. A thumb rule is to ask, “Does this help my users? Would I do this if search engines didn’t exist?
4- Think twice about what makes your website valuable, unique, or engaging.
5- Make your website stand out from others in your field.
Avoid Following Techniques (Strongly Recommended)
6- Don’t use automatically generated content
7- Never participate in link schemes
8- Are you creating pages with little or no original content? Don’t do that
9- Avoid Cloaking
10- Avoid sneaky redirects
11- Avoid scraped content
12- Avoid participating in affiliate programs without adding sufficient value
13- Avoid hidden text or links
14- Don’t use doorway pages
15- Don’t load pages with irrelevant keywords
16- Don’t create content with malicious behavior, such as phishing or installing viruses, trojans, or other badware
17- Never use abusing rich snippets markup
18- Don’t send automated queries to Google
19- What is good practice to follow:
20- Always monitor your site for hacking and removing hacked content as soon as it appears. Make it a priority.
21- Always prevent and remove user-generated spam on your site.
22- Block spam commenters, never approve an appropriated comment on your website.
Follow these updated guidelines by Google and spent more time on quality content to optimize your website for search engines. Trust me you will get better results in your organic traffic.