GEO-Targeting With Google Search Console
First, You need to understand that why should you use geo-targeting or geotargeting feature in google search console.
In google search console, You can target international audience and get traffic from another country bu using the geo-targeting feature.
If your website is hosted in Mexico and your website aims specifically for business in Argentina then you can use the tools to have your website appear in local searches for Argentina by setting it to that country in the tools.
Exactly, Google’s search console or webmaster is designed to help you build your website but this tool is an add-on in that package with a particular country in order to enhance that website’s presence in the particular country’s local search result.
What Is Local Search?
A Local search is a search geared specifically toward a user’s physical address, usually, through the location of the server, he’s using.
How To Set Geographic Target In Google Search Console?
Following 05 Steps will help you to target International audience by using this:
STEP 1 – Go to the google search console site at www.google.com/webmasters/tools
STEP 2 – Click on the left, Select Search Traffic>International Targeting
STEP 3 – Click on the “Country” tab.
STEP 4 – Select the region you want to target or select “Unlisted“
STEP 5 – Click “Save“
You can experience better results in the Country Code Top-Level Domain of Google that has been targeted.
You won’t be able to see extensive results in the search engine rankings of other countries
What if I am Not Setting a Geographic Location?
If you don’t want to target a particular country, you just need to keep the box unchecked as shown in the figure given below:
You will be targeting a global audience, across all countries
You won’t be able to see extensive results in the search engine rankings in a particular country
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