Digital Marketing 2017, The entire world of digital marketing is an ever-changing one where new technology joins with new ideas & approaches that generate more opening for marketers. However, the more organized means of digital marketing will still be accepted in 2017, expanded by new technology and strategies designed to give marketers an edge.
Following are the six forecast of what is in the store for digital marketing 2017. Each of these forecasts is based on current trends and the encouragement of new technology and approaches that may come to attainment in the new year.
1-Mechanization(Automation) Reduces Sales in Social Marketing
With more businesses using the automated social media marketing tools for their social media works, the number of sales generated will decrease significantly. This is only because of social media thrives on human activity with automation running counter-productive to that purpose. With more businesses seeking to automate this area to save time and effort, the result will be fewer sales that will start to hurt their bottom line.
2-Drop in Use of Google AdWords
For many years, the Google search engine and the use of Google AdWords were the hallmarks of online-based businesses in trying to reach out to new potential clients. Those days are going to end as the search engine is no longer reaching as large a percentage of potential clients or customers as earlier. This means that the usage of Google AdWords will also putrefy and start to fall.
This is especially true in Europe which represents one of the largest markets in the world. Here, you will see more businesses go offline with the networking and marketing efforts.According to my verdicts, many large companies who sell Google Adwords products went bankrupt because they did not make any profit.(Source: – News)Customers pay a huge amount of money to these companies to run their Adwords campaigns monthly while these companies earn a little commission.
For example when a business pays 25000 euros monthly the search marketing company earns a little percentage commission which is nothing compare to what Google gets. Customers think the search marketing company gets all the money, but they don’t know that these companies are just selling Google Adwords products. When they don’t see much sales for their products or services, they stop using Google Adwords. Therefore sales will drain. In fact, I know a company who has been running for 22 years in Nordic countries and now they don’t exist because they kept selling Adwords and did not earn enough commission. Their 150 employees lost their jobs and the company currently is selling ads on yellow pages. The same is happening in Germany, France, Italy, Switzerland and Austria. No wonder why Google is focused on their new operative system. Whenever Tele caller call businesses and talk about Google Adwords, people just hang up on them
3-Facebook Promotion Will Continue to Rise
Thanks to a combination of Facebook’s Pay Per Click advertising, video, and banner ads, more businesses will adapt to this social media giant as Google relies more on their new operative system. This particular system may work well in India due to the types of investments being made but will hurt sales in North America and Europe. This combination will play in Facebook’s favor as Google starts to slip.
4-CRM (Customer Relationship Management) Sales Systems on the Rise
For those who specialize in sales, their opportunities and possibilities will grow in 2017-18. However, the traditional techniques that include cold calling will start to fall off as CRM systems starting coming into play. Those who are experienced in such systems will enjoy better results.
5-Black Hat SEO Techniques Will Rise
Thanks to the rise in mobile marketing which includes Pay Per Click (PPC) & video marketing methods, there will be a larger use of black hat techniques in order to attract the attention of likely customers. Because Google is becoming less reliable as a search engine, so those who use black hat SEO marketing will enjoy a temporary boost in keyword ranking. Such efforts, however, are cyclical which means that a combination of Google cracking down on such techniques along with new, innovative, and legal techniques will come into action.
The real truth is without using the right SEO and social media marketing strategy along with the paid advertisements, it is not possible to get a page visible in Google. This is the main reason that many small businesses use black hat SEO in order to boost their organic search results. The blackhat SEO world has become smarter and their tactics if done right won’t be detected by Googlers.
6-Mobile Marketing in 2017
With a big rise of mobile advertisement via social media channels and search engines, businesses will tap into mobile marketing to increase their ROI. Video advertising via mobile will be increased and if it is done right, companies will be able to increase their ROI for years 2017 – 2018. Although the use of apps may help with automation processes but in contrast with what the others claim in their forecast, sites such as snap chat won’t be even close to becoming a trend for marketers and companies. Companies in south Africa, Asia, and the Middle East will likely to invest in mobile advertising while businesses in Europe and North America will continue using the usual search engines and social media sites for their mobile advertising campaigns.
Conclusion ( Digital Marketing 2017 )
Businesses, in general, will benefit considerably from their digital marketing efforts in 2017, particularly those who balance it with more traditional offline networking approaches. With small businesses on the rise, we may see a number of larger companies and corporations struggle as they are caught off-guard by the changes. It is fair to say that nothing is set in stone and people at these companies can do some changes if they wish these issues won’t create problems.