Facebook Ad featuring WhatsApp message button will be a boom for businesses
WhatsApp has been a great place for people to chat, calling and even video chatting as well. It has been set from the beginning that WhatsApp will remain away from the ads. After seeing so much business going on with WhatsApp, the Facebook team has finally decided to add a WhatsApp message button on Facebook ads.
Connecting people around the world
Facebook started with connecting people around the world, creating a social group and now has become a great marketplace. Everyone have their business listed on Facebook and many had their business boosted with the help of ads. Adding WhatsApp message button will create a bigger market for businesses.
“Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch,” said Pancham Gajjar, product marketing manager of Facebook, in a statement.
“By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service.”
Monetize The Messaging App
With 1 Billion daily users of WhatsApp, it’ll be a great way to monetize the messaging app in some way. Facebook has confirmed to TechCrunch that it’s starting first with North and South America, Africa, Australia and most of Asia. After Europe’s Data Protection Law, Facebook might not launch this feature in Europe.
WhatsApp message button will be same as Click-to Messenger button but the process will be a little different. After clicking WhatsApp button, the user will be prompted to add the business number on their phone & then it will let you call, chat or even video chat the business. We all know that many people don’t use Facebook Messenger, so it’ll be a great way for businesses to have options to be contacted
The Facebook team have started testing a way of adding WhatsApp number on business pages & most probably the update of WhatsApp Messaging Button will launch in coming May. I hope Facebook doesn’t start with ads on WhatsApp too, so how do you feel about this update?
There are also some rumors that Facebook is planning to launch a New App ” WhatsApp for Business”. If you haven’t started growing your business on Facebook then contact me because you are missing the biggest opportunity in your life and many businesses like your’s are taking benefits from it.