Mark Zuckerberg upset the situation last week by announcing a new Facebook update. As a marketer, we talked a lot about the Facebook algorithm. That’s why Facebook has transformed itself from a goldmine of reference traffic into a pay-as-a-war zone, not only to bring better content to users but to force Facebook pages to spend more money. Money for advertising
As a Facebook user, we have a completely different perspective. It’s good to see updates from friends. It’s nice to see cats and babies and big ads instead of fake news and sponsored posts. While Wallstreet has a cow and sellers have a herd of cows, it’s hard to deny that focusing on the social part of social networks is good for people. The new Facebook update is not consistently bad.
#1. Facebook is changing everything. Again
But we have to run a business and so does you. So we take the opportunity for the lost days to create an organic Facebook audience and use it as a fantastic sales channel. It’s too early to know exactly how these updates will affect Facebook ads and your company’s goals, but suffice to say that it will be a difficult journey for a moment. With Facebook’s new update, Zuckerberg diverts Facebook from its reputation as a data mining empire, ready to work with shady advertisers, and is happy to sell what they’ve said and maybe even think about it. Again, finally, it is good.
They return to their roots: fighting with their parents-in-law, congratulating their college friend on their marriage, watching videos of cats and gaining a real insight into the daily lives of friends and family members around the world.
#2. With the new Facebook update, comments are queen
Zuckerberg is perfectly clear that the way people engage with Facebook (and Facebook’s millennial little sibling, Instagram) is going to change. Some things are straightforward, such as posts with comments getting more weight in news feeds than posts with lots of likes or shares. But we’re still looking at a vast unknown, and an unknown timeline when it comes to the rollout.
As a marketer, you likely spend part of your digital marketing budget on Facebook ads. It would be absurd not to. After all, Facebook knows more about people than they know about themselves, making it easier than it’s ever been to tailor digital advertising to the right customers. You’re not alone in wondering if you’re going to get the same bang for your buck moving forward. It’s going to be a trial and error landscape.
Zuckerberg is very clear that the way people interact with Facebook (and Facebook’s millennial little sibling, Instagram) will change. Some things are simple, like publications with comments that have more weight in the news than those with many “likes” or shared. But we still see a big unknown and an unknown timeline when it comes to throwing.
As a marketer, you’ll probably spend part of your digital marketing budget on Facebook ads. It would be absurd not to do it. After all, Facebook knows more about people than about themselves, and it’s easier than ever to tailor digital advertising to the right customers. You are not alone if you are wondering if you will get the same blow for your money in the future. It will be a trial-and-error scenario.
#3. Authentic content matters more than ever
Keep advertising. Pay special attention to the performance. Better targeting In a digital world that focuses on relationships, you can only focus on one true human connection. This is much easier said than done for brands that are often eager to optimize communication strategies and build Facebook communities to qualify their content as useful and interesting.
Do not put all your eggs in the Facebook basket. Stay on Facebook, create your mailing list to advertise and people who think and behave like you, but you’ll see traffic from your Facebook messages decrease. In the meantime, reuse the content. Blog and write good emails and use this copy in social networks. Creating an e-mail list You have this information in contrast to the data of Facebook subscribers. Mailing lists are golden, and developing and maintaining these contacts should take precedence over organic social media.
It is not the end of the world, even if it is so. But the new Facebook update will undoubtedly be a challenge not only for marketers but also for non-profit organizations that rely heavily on Facebook’s commitment to grow and connect with subscribers. Digital marketing is a constantly changing landscape, and it’s just another hurdle.