The Facebook executive leading its messaging products said the company will streamline its messenger application this year because its design has become “crowded”.
The number of video chat conversations has doubled again in 2017, said David Marcus, vice president of Facebook, in a publication.
The company added emoji characters and other elements in 2016 and 2017 to enhance the Messenger user experience, but not all worked as expected, says Marcus.
“In the last two years, we’ve come up with a lot of capabilities to find the features that continue to make us stand out.” Many have found that their product market is in shape, others not while we were competing to develop these new features Invest in massively simplifying and simplifying Messenger this year, “Marcus wrote in his post titled” Six Trends for 2018 “.
At the same time, Marcus sees that Messenger and the wider e-mail market, which also includes Facebook’s WhatsApp, are becoming more and more visual.
“I predict that visual messaging will explode completely by 2018. People expect ultra-fast, intuitive cameras, videos, pictures, GIFs and stickers with just about any conversation, even in the workplace where people are conversations can be more serious: people, the emojis, and record videos to get a point home, “wrote Marcus.
“There were 17 billion video clips in Messenger, twice as many as in 2016,” he writes.
Messenger currently has 1.3 billion monthly users. Facebook CEO Mark Zuckerberg also said last week that the company would make a “big shift” in user information to focus on more relevant content that could be time-consuming for the platform. ,