Facebook enables marketers to set up app event tracking without having to add code

Developers and application marketers now have access to a code-less application event configuration feature in the Facebook SDK marketing kit that enables them to track application events, For example, you can do app registrations and purchases without having to create code.

“It simplifies the configuration process by allowing marketers to add, edit, and delete events with a simple point-and-click tool.” Marketers no longer have to ask their developers to write code. “Says Facebook on Facebook Corporate Blog.

To access the new feature, advertisers need to create their apps using the Facebook SDK platform. (You can access the event configuration tool without code in the SDK marketing kit). Facebook shared the following screenshots on its developer blog to show how the new point-and-click tool works:

Facebook enables marketers to set up app event tracking without having to add code

 

Facebook enables marketers to set up app event tracking without having to add code

The new feature was launched during Facebook’s F8 Developer Conference in May when the company announced the latest version of its SDK.

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