Digital marketing is vitally important for your small business because it provides you with the opportunity to establish significantly more engaged communication channels with your consumers for a significantly reduced budget.
Digital marketing & especially social driven marketing strategies allow for the small business owner to compete with large corporates, something that has not been possible for decades due to the limitations of the traditional broadcasting system.
Traditional methods of marketing created significant barriers to entry for small businesses, with huge budgets required to get your messages out there to the viewing and consuming public. In the past small businesses have been forced to make do with little to no real marketing or communications presence in their target audiences.
Today all of this has changed.
Small businesses are finding major benefits to modern marketing, especially in the digital and socially driven marketing fields where the potential to conceive of and implement a successful marketing strategy is high.
Digital Marketing is necessary because it is a way of marketing your products, services, brands through various digital channels like search engine optimization, social media marketing, paid media marketing, content marketing, email marketing, influencer marketing, affiliate marketing, website design and development and public relations marketing.
Without this channels digital marketing is incomplete.
So each channel has its own basic methods like.
SEO – on-page, off page ( website visibility )
Social – Facebook, Twitter, Linkedin, Instagram, Pinterest ( brand promotion, reputation )
Paid – campaigns, display, re-marketing, video , banner ads ( website promotion )
Content – purpose of the website ( helping people find relevant content )
Email – lead nurturing, drip campaigns ( helps to download your favorite guides through pdfs, newsletters, ebooks, whitepapers etc )
Website Design and Development – Gives your website a good look in terms of navigation, clicks, user engagement, internal linking etc.
Public relations – updating news streams through press releases.
Digital Analytics – Google Analytics, Google webmasters ( This is where you check the performance of your website after performing all the above activities )
Digital Marketing Postive And Negative Aspects
Digital marketing is very necessary as we are in digital generation
Digital word include
Plus Points :
- No need for walking door to door to promote products
- Mass audience : with one click you can pitch to many
- Effective use of resources ; can identify the drawbacks
- No time constraint , you can campaign at any time you desire in a day
- Quick response
- Individual preference and many
- High competition
- Chances of counterfeiting
- Annoying sometimes
- Creativity speaks more than content