Is Cold Calling Dead? – Read This Story

Cold Calling Isn’t Dead, It Just Got Married

Today I am going to tell you a story and importance of the internet marketing.

 

Cold Calling
Image Courtesy: –  MasterLife

Once upon a time, long long ago, there was Mr. Tom. He used to come to his office and tell his all employees to pick up their “Holy Book”, the Telephone Directory and dial everyone on the list to market and sell his wares. At that time the phones were new, recently been invented, everybody would answer their calls and slowly the sales began to increase.

As time passed by, people got busier and they did not want to answer calls again and again and the phone was no longer a novelty. Because of this, their sales began to drop. Unfortunately, the company had to downsize, Mr. Tom had to let his employees go. But Mr. Tom was old by then, set in his old ways, who could not change and soon the company closed down.

What Mr. Tom didn’t realize was that cold calling was dead!

Soon people began to realize that every other company was making calls and trying to sell their products on the phone. So the telesales actually became annoying and people began ignoring these cold calls. Mr. Tom’s daughter Jamie, passed out of college and started her own company. She wanted to restart his father’s business and do it in a different way with new energy, new vigor, and new ideas.

Now Jamie very well knew that all his audience was online; searching, watching videos and socializing. So she made a new website and started internet marketing and generating leads online and well, the business flourished. Mr.Tom was really proud of Jamie.

So I have to ask you one question today.

Do you want to be Mr. Tom who had to close his business because he was not ready to change his old ways? Or Are you Ms. Jamie?

Do you want to be James, who understood where the market is going and tried to focus his marketing efforts on the things that actually work?

“Ask the question to yourself and do yourself a favor”

That’s Where Internet Marketing Comes In

Unlike cold calling, internet marketing provides business with a list of hot prospects that have already made contact with you or your website through internet marketing efforts. These hot prospects may have subscribed to your newsletter, connected to you on social media, watched a video about your product or service, or downloaded a support or resource from your website,

These customers have already shown interest in the product or service you are selling, giving your sales team a targeted audience to call. And I believe it’s much better than cold calling because in cold calling you frustrate your prospects by unsolicited calls and your business gets negative impact in the market.

If you want to grow your business and looking for best internet marketing & lead generation solutions for your business, Visit www.digitalprakhar.com for best internet marketing services. I am a freelance digital marketing consultant with 7 years of experience in digital marketing and lead generation. At DigitalPrakhar my mission has been to provide best digital marketing solutions that help you grow your businesses online.

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