4 Ways To Get Your Business Into Shape Through Digital Marketing In 2018

Digital marketing is a great channel to engage with your customers and for business growth, but does it require to get into shape in 2018?

You need to start with 4 New Year’s resolutions that will help marketers to see results in no time.


Here are four ways to get your digital marketing into shape


5 Ways To Get Your Business into Shape Through Digital Marketing in 2018


The start of a new year is a perfect time to make resolutions to live a happier, healthier life. But why let your resolutions stop in life only? you can make new year’s resolutions for your business too.


Let’s find out those ways:


1. Lose Some Calories – Website Size


With more than 70% of Indian users accessing websites from mobile devices only and you need to determine, how long it takes for your website to load on mobile.

Is your website slow, have large file size, heavy pages, sluggish with animations and large images?

How easily visitors find the information they are looking for? – Does it take more than three or four clicks?

People are impatient and don’t want to waste their time to find a CTA, They simply close the browser and visit another website. If your website takes more than three seconds to load, 40% or more of your visitors will leave your website and Rank Brain notice all activities to improve ranking and decrease ranking in search results.


What is the best way to do it?


  • Optimise your website to load content in just one second.
  • Use a responsive design that is simple, uncluttered, and easy to navigate.
  • Reduce the file size of large images and cut back on animations.

2. Dating – Date with SEO


Everyone wants that more people love their brand. There are more than a billion websites on the Internet today and more than 40 blogs published in every second, so if you want to get noticed and drive traffic to your website, you need to start with SEO and plan a good SEO optimization strategy for your website.

A good SEO strategy helps you to get your website into the dating scene, Your website get noticed, and an SEO plan will have visitors flocking to your site


What is the best way to do it?


  • First, start with SEO audit of your website and try to find if there are pages you need to update, remove, or add.
  • Plan keywords according to your business need.
  • Try to find that your current keywords are relevant to your brand or products or services.
  • Make sure that your website has SEO friendly content.


3. Be Consistent – Cut The Junk – Set Goals


Website owners want to rank but,

  • They are not consistent on social media platforms.
  • They don’t write relevant content on their blogs or even don’t do blogging.
  • Always write long product descriptions, company visions, and goals that are outdated
  • Plain boring videos or don’t publish videos.

Your visitors will love you if you do regular posting, publish a unique content that is interesting and shareable.

Before writing anything, first think about topics that your visitors will find insightful or useful, research trending topics and write about those trending topics.

Blogs, videos, case studies, or infographics – whatever content you create must be of the highest quality and must add real value to your customers and fruitful information. This strategy will help you to build better relationships with your visitors and generate more qualified leads.


What is the best way to do it?


  • Brainstorm topics
  • Reseach keywords
  • Write surprise content which delight, or rewards your audiences.
  • Don’t write anything just for publishing content only
  • Always create content that goes beyond simply selling your product or service.
  • Content should be interesting and genuinely useful for your target audience.


4. Take some time out


Everyone wants to spend a little more time to relax and that’s why you need marketing automation. Use technology to optimize your marketing efforts and relax by watching potential customers.

By integrating your marketing into e-mail, social networking and website actions, you can not only market multiple channels more effectively but also automate repetitive tasks that make your marketing much more efficient.


What is the best way to do it?


Implement an automated marketing process in your digital channels to simplify your longer responsibilities. It will help you to operational efficiency, increases your income and makes life easier.

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