A post or content that works great for one social media platform may not work well for another because each social platform has its own unique method for a successful post. Here you are going to read that how to create perfect posts on social platforms according to their formulas.
a) Provide Information
The most appealing updates are ones that 0ffer something but don’t disclose everything make fans want to click.
b) Keep Things Positive
Positive breeds engagement and sharing it will help inspire and excite your users.
c) Provide A Link
If you are going to provide a link, make sure you use google shorten URL or Bit.ly so you can track how many people are clicking through from Facebook.
d) Include Images
Posts with images get the highest amount of engagement on Facebook, so make sure to include one when you can and the perfect size is 1200×628.
e) Mobile Friendly
Use simple imagery that will be seen on mobile devices as 70% of your fans will see posts on their phone.
f) Engage With Users
Posts don’t just grab attention, comments and responses do. Engage with people and build relationships through conversational dialogue.
g) Be Available
Post when the audience is listening not just when your business is open. This will ensure more engagement from users.
a) Call To Action
Give a clear CTA so your readers know what you want them to do.
Don’t sacrifice grammar just because you’ve got 140 characters.Avoid abbreviations and all caps.
c) Shorten URLs
Bit.ly or Google shorten links generate the most retweets, so shorten all your URLs.
Use question, facts, and figures to engage viewers and drive retweets.
Use mention to prompt influencers to engage with you and then respond.
Retweet relevant content for your audience. Don’t forget to leave 20 characters, so people can add content.
a) No Human Faces
Images with no human faces get shared 23% more often than those with human faces.
b) Little Background
Use a compelling background that doesn’t take up more than 40% of your image, otherwise, you’ll see repins decrease by 50%.
c) Multiple Colours
Image with dominant colors (red, dark green, pink) gets 3x the amount of likes and repins.
d) Lots Of Red
Red or orange images get 2x the amount of repins.
e) Light And Color
Image with 50% color saturation get repined 4x more often than those with 100% and 10x more than black and white images.
f) Portrait Style
Vertically oriented images perform better than horizontally oriented images. The perfect ratio are 2:3 and 4:5 and image size should be 735×1102
a) Tag Brands and People
Tag brands and people, when applicable and potentially engage with that post.
b) Trending Topics
Get Involved with the hot topics to show your brand is keeping up with real time events. This will also increase your brand’s visibility.
c) Utilise Hashtags
Increase your page’s reach by adding relevant hashtags to your post i.e. #Infographic. Remember Google+ will automatically add a hashtag for key/trending topics.
d) Use Images
Using full sized images (800x1200px) will make your posts stand out on the page compared to tiny images and link thumbnails.
e) Interact With Commenters
Google+ does not have the most active users/brand fans so when you get comments extend those conversations
f) Find Communities
Find relevant communities, engage and contribute to them. You’ll see an increase in engagement as you all have one thing in common that community topic.
5- Best Timing For Social Posts & Scheduling.
Best:- 1 Pm to 4 Pm
Worst:- 8 Pm to 8 Am
Best:- 1 Pm to 3 Pm
Worst:- 8 Pm to 9 Am
Best:- 2 Pm to 4 Pm & 8 Pm to 1 Am
Worst:- 5 Pm to 7 Am
Best:- 9 Am to 11 Am
Worst:- 6 Pm to 8 Am
Best:- 7 Am to 9 Am & 5 Pm to 6 PM
Worst:- 10 Pm to 6 Am