Do you still believe that a job of a social media marketer is just only to tweet once in a while, upload images to Facebook or videos to YouTube? But it’s much more than that! Read This –
The following 9 social media tasks are some of the basic responsibilities, starting from a strategic standpoint towards one that is more actionable:
1- CHECK THE LATEST STATS.
>> Open up any of your favorite social media analytics platform and your custom dashboard or look into the platform native analytics.
>> Analyze, What were the results of the previous day’s activities in terms of reach and engagement?
>> Take a deep look that how did your advertising campaign perform?
>> Check, is there anything that stands out that you can shout about, learn from or fix?
2- CHECK YOUR MENTIONS, COMMENTS, AND REPLIES.
>> Load up your favorite social media monitoring and publishing tool and check your streams.
>> Listen and reply to people speaking to and about you.
>> Retweet any interesting comments.
>> Heighten anything that’s necessary to relevant internal teams such as customer support queries or feedback and product ideas.
3- CHECK PEOPLE TALKING ABOUT YOU WITHOUT TAGGING YOU.
>> Many people write about your brand without tagging you. Be sure to check those too as they are an opportunity not only to get more followers but also to detect any potential problems.
>> Use native search or your monitoring tool to search for your brand name or your website URL and see people that are talking about you. Reply to or escalate anything important.
4- SET THE GOALS FOR THE DAY.
>> Now that you have the overview of what happened during the night, you can focus on the day ahead.
>> What are the things you need and want to do today? Set clear goals.
>> Prioritize them in a list. Aim to tick all the points off the list by the end of your working day.
5- CHECK THE CONTENT SCHEDULE FOR THE DAY.
>> What content is being released today?
>> What is being promoted?
>> Is everything ready to go or is there something more to do such as finalizing the copy or getting images done?
>> Get it done, inform all the relevant teams and schedule things to be ready to go out.
6- CHECK THE MARKETING PLAN FOR THE DAY.
>> What is the plan for getting your content out to more people?
>> Do you need to contact some influencers?
>> Do you need to send a mailer about the new content?
>> Do you need to set up a new Facebook marketing campaign?
>> Get it all onto your to-do list.
7- CHECK COMPETITORS.
>> What are your biggest and most relevant competitors up to?
>> Did they launch anything interesting?
>> Your executives are like hawks when monitoring competitors and will come knocking on your door anytime they see something interesting happening on other profiles.
8- FOLLOW THE LATEST NEWS IN YOUR INDUSTRY AND IN SOCIAL MEDIA MARKETING IN GENERAL.
>> Is there anything important you should take a look at?
>> Are there any news and events you should take into account when planning your future content?
>> Get it all down onto your to-do list in order to explore more.
9- REPORT TO THE HEADS.
>> Put all your main findings and insights in a short and focused report. Inform relevant people in the company that needs to know about your activities.
>> Are there any big wins to shout about? Anything special your competitors has done?
>> What are the plans for the day?
>> This is your chance to predict any questions that may be coming your way and to come up with answers in advance.
These are the proper social media tasks. As such, these social media tasks require sacrifice, excellence, determination, passion, excitement, initiative, and conviction. All this surely leaves many so-called “gurus” out of the game!