The Search Engine Optimization (SEO) industry was worth $65 billion in 2016, according to data from Search Engine Land and search engine land is predicting that the SEO industry will continue to grow to an estimated $72 billion by 2018 and $79 billion by 2020.
There are many SEO tools that can support and boost your traffic by organic search, but it can take time and money to sort the sheep from the goats. To help with this, I’ve created a list of the 15 basic SEO tools for every business and industry to use which can help you recognize the right keywords to target, understand the backlinks, create new links and track the current performance.
Here is the list of 15 SEO tools which will help you to grow your business and get better rank in SERPs
1- Screaming Frog
The first SEO tool is Screaming Frog SEO Spider. It is a desktop program (PC or Mac) and this tool crawls websites’ links, images, CSS, script, and apps from an SEO perspective.
DeepCrawl is the world’s most comprehensive website crawler. It helps you to analyze your website architecture to understand and monitor technical issues to improve SEO performance.
I find it remarkably useful is in reporting – doing an audit at the beginning of any project to spot big issues. What I like is that the data is nicely segmented. I can quickly find, and tell clients, about specific problems that I can try and improve.
WooRank is a technical SEO audit tool which allows you to review your website for SEO problems and assists you to improve your rankings in SERPs.
WooRank works as a digital marketing assistant for you and assists you investigate your website, plan an optimization strategy and track your performance.
4-Google Keyword Planner
Google Keyword Planner is a free keyword research tool for new or experienced advertisers that helps you to identify best and targeted keywords along with the monthly search and bid price. You can search for keyword and ad group ideas.
The fifth tool of my list is SEMrush and it is a powerful and versatile competitive intelligence suite for online marketing and SEO.
6- Longtail PRO
It will help you to:
- Find Easy Keywords using our Unique KC feature
- Use Rank Value to discover Keyword Profitability
- Scope out the Competition with Detailed Metrics
- Filter, Sort, and Export Results As Needed
- In Depth Domain and Page level Metrics
Backlink Monitoring & Analysis
Ahrefs helps you to learn why your competitors are ranking so high and what you need to do to outrank them.
8- Open Site Explorer
This SEO tool will help you to develop a high-quality inbound link profile, Research backlinks, find link-building opportunities, and discover potentially damaging links with Open Site Explore.
The ninth SEO tool of my list is Majestic SEO and this tool is one of the best link intelligence tools available to site owners now and the best part is that it’s free.
10- Link Research Tools
LinkResearchTools is a big data platform that helps advertising agencies and brands rank better in search engine result pages and it helps to understand and outperform your competition.
The ontolo tool helps you to finds sites you can contact for links. The type of sites depends on how you configure the tool and the keywords you give it.
This tool helps you to advance your local search, improve rankings, and get more business with the help of Whitespark’s local SEO tools and managed citation services.
13- Google Search Console
Google Search Console is a best and free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.
14 – AdvanceD Web Ranking
This tool provides you fresh rankings on daily basis, weekly and on demand. This tool can be used for desktop, mobile and local searches. The best part, it is accessible from any device.
15- Authority Labs
Authority Labs assists you to track website rankings in Google, Yahoo!, and Bing daily. Automated SERP tracking feature saves your time and helps you respond quickly to ranking changes.